Genius Sports Agrees to Official Data, Trading and Live Streaming Partnership with Bally´s Interactive
⏱ 2 min read
(New York & London).- Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has clinched a major new partnership with Bally's Interactive, a division of Bally's Corporation that operates the omni-channel provider's sports betting, iGaming, free-to-play, and daily fantasy sports platforms.
Under the terms of the comprehensive agreement, Genius Sports will provide Bally’s Interactive brands, including its online sportsbook Bally Bet, with its full suite of official data and live streaming solutions. Genius Trading Services (“GTS”), Genius Sports’ highly bespoke sportsbook solution, will help Bally’s Interactive to maximize profits and operational performance across thousands of events every year.
Included in this partnership is Genius Sports’ leading portfolio of exclusive, official data rights, comprising the English Premier League, NASCAR, CFL, Liga MX, Argentine and Colombian soccer and the NFL. Bally’s Interactive will be given access to Genius Sports’ exclusive suite of NFL products and services, including the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Genius Sports will also deliver thousands of low latency video feeds through its rapidly expanding streaming solution. Bally’s Interactive customers will benefit from an enhanced live betting experience through streams of top-tier football leagues across Argentina, Colombia, Iceland and China, as well as dozens of FIBA basketball and FIVB volleyball leagues globally.
“With its market-leading brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally’s Interactive,” said Mark Locke, CEO of Genius Sports. “Our highly bespoke official data, trading, risk and live streaming solutions will power first-class betting experiences for Bally’s customers across the U.S.”
"Working with Genius will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps," said Adi Dhandhania, Chief Operating Officer of Bally's Interactive North America.
Categoría:Sportsbook
Tags: Sin tags
País: United States
Event
SiGMA North America 2026
01 de September 2026
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
