Genius Strikes ´Watch & Bet´Deals for NFL Video Streams in Canada with Three Approved Sportsbooks
⏱ 1 min read
(London).- The National Football League (“NFL”) and Genius Sports Limited announced new licensing agreements with three sportsbooks to distribute live video streams of NFL matches to their customers in Canada.
Bet365, Bet99 and Rivalry have all been granted the rights to provide their customers in Canada with low latency video streams of all regular and post-season matches on the NFL through Genius Sports’ fully integrated Watch & Bet solution. Genius Sports will utilize its machine learning and live streaming technologies to power video experiences for millions of sportsbook customers in Canada, including engaging new ways to track bets and follow the live action.
The NFL appointed Genius Sports in April 2021 as its exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sportsbooks in regulated international markets. This partnership included the rights for Genius Sports to distribute low latency video feeds to sportsbooks in key international markets, which now includes Canada.
Each of the three licensees will combine low latency video feeds with the league’s official data and access to exclusive data-driven advertising inventory, to provide their Canadian customers with the highest quality NFL betting experiences.
“We are delighted that the NFL has broadened its partnership with Genius Sports to become the exclusive provider of official data and live streaming content for sportsbooks across Canada,” said Mark Locke, CEO of Genius Sports. “We connect the global sports ecosystem through cutting-edge data technology, and our official solutions will help Bet365, Bet99 and Rivalry to thrive in the newly legalized Canadian market.”
Categoría:Sportsbook
Tags: Sin tags
País: United Kingdom
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
Trade Associations and Governments in Latin America: The Gaming Sector Calls for Technical Dialogue and Regulatory Predictability
(Cartagena de Indias, SoloAzar Exclusive).- Cartagena de Indias was the stage for an intense debate on the role of gaming associations in shaping public policy, where regional leaders agreed on the need to strengthen dialogue with governments, warned about unilateral decisions that affect the sustainability of the industry, and proposed an evolution of trade associations into key technical actors in the region.
Wednesday 01 Apr 2026 / 12:00
Technology, AI and Traceability: Keys to the Future of Gaming at the GAT Expo Cartagena Suppliers Panel
(Cartagena de Indias, SoloAzar Exclusive).- Within GAT Expo Cartagena 2026, technology sector leaders analyzed the challenges and opportunities of the gaming industry during the panel “Innovation, Traceability and Control”.
Tuesday 31 Mar 2026 / 12:00
Gamification with Purpose: Andrés Blanco Explains How to Drive Real Engagement at GAT Expo Cartagena
(Cartagena de Indias, SoloAzar Exclusive).- At GAT Expo Cartagena 2026, one of Latin America’s most important gaming industry events, Andrés Blanco, Managing Director and Chief Product Officer at Gamanza Engage, shared his vision of how gamification can become a strategic tool to foster genuine user engagement.
Monday 30 Mar 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.