The new mobile first GentingBet platform will offer customers an improved experience via a range of new tools, new games and new sports betting markets together with a new design which provides intuitive functionality and navigation. The branding has also been overhauled to create a more distinct, consistent and recognisable look and feel, and one that supports Genting’s vision of being the most prestigious, accessible and responsible online operator.

The launch of the new website is a significant part of GentingBet’s move to establish the brand in key European territories. As part of its ambitious growth strategy, the operator has applied for gaming licences in Malta and Spain with further applications to follow in due course.

With an expansive array of casino games already available to its customers, GentingBet users will have access to an enhanced selection of new casino, live casino and slot games. Newly signed partnerships with leading game developers NetEnt, PlayNGo and Red Tiger will see the market’s most popular titles, including Starburst, Gonzo’s Quest and Butterfly Staxx, all available on GentingBet for the first time.

Genting’s exclusive Live From casino games will be more prominent on the website as GentingBet brings together its offline and online casino experiences. The Live From games allow online players and in casino customers to play at the same tables on the main gaming floor of a range of Genting’s premiere land-based casinos. The existing Live From products gives customers the chance to play live roulette or baccarat via live streams at Genting venues in Birmingham, Edinburgh, Manchester and exclusive venues in London such as the world famous Crockfords and Palm Beach, with more locations set to follow shortly. 

The GentingBet sportsbook will continue to offer competitive prices on all the top sports markets, while a series of virtual sports betting games in horse racing, football and greyhounds provide a unique gaming experience. The website relaunch will give customers access to two new virtual games, a motor sports one and a cycling title. 

Having recently been named the first gambling company to achieve GamCare’s Safer Gambling Standard, the social responsibility quality standard for the gambling industry, Genting’s longstanding commitment to responsible gaming is evident as it continues to exceed the regulatory standard to ensure a safe and responsible gaming environment. On the new website there is increased visibility of its safer gambling tools to help customers set their own loss limits, deposit limits and wagering limits. Genting have also partnered with customer service provider Zendesk for the new site launch to provide users with access to a call back service which offers customer support round-the-clock via telephone and an online chat function.

Jeremy Taylor Managing Director of Genting Online said: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe   to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device.

“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”

He added: “GentingBet is the online destination of choice for customers who want to enjoy the best of a premium and authentic land-based experience combined with a dynamic, exciting and safe online environment. 

“And, as part of our evolution we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers.  We have a fantastic range of online casino games, plus a dynamic and comprehensive sportsbook, but what is truly unique is our immersive range of live streamed casino games – all available regardless of what device customers play on.”