In the run-up to the Men's Cricket World Cup, Sportradar launches "Custom Bet"
Friday 06 de February 2026 / 12:00
⏱ 1 min read
(ST Gallen).- Sportradar AG announced the launch of Custom Bet, a new feature within its Premium Cricket Services (PCS).
Sportradar AG makes the unveiling ahead of the T20 men's World Cup, co-hosted by India and Sri Lanka over the next month, one of the most closely watched cricket events of the year.
Custom Bet empowers fans to create tailored wagers by combining selections related to player performance, team achievements, and key match events within a single bet slip. In addition, 16 new markets have been added, including top batter and bowler in both innings and match, highest first over, highest opening partnership, and total match fours and sixes.
The feature will be available pre-match across all top-tier men’s T20 fixtures worldwide, with live betting functionality expected to roll out ahead of the next Indian Premier League (IPL) season starting in March. Built on Sportradar’s industry-leading cricket APIs, Custom Bet can be seamlessly integrated by operators already using Sportradar’s cricket betting solutions.
Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has traditionally made it difficult to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet enables operators to offer sophisticated, data-driven betting options reliably and at scale, while enhancing the overall experience for fans.”
Categoría:Sportsbook
Tags: Sportradar,
País: Switzerland
Región: EMEA
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