In the run-up to the Men's Cricket World Cup, Sportradar launches "Custom Bet"
Friday 06 de February 2026 / 12:00
⏱ 1 min read
(ST Gallen).- Sportradar AG announced the launch of Custom Bet, a new feature within its Premium Cricket Services (PCS).
Sportradar AG makes the unveiling ahead of the T20 men's World Cup, co-hosted by India and Sri Lanka over the next month, one of the most closely watched cricket events of the year.
Custom Bet empowers fans to create tailored wagers by combining selections related to player performance, team achievements, and key match events within a single bet slip. In addition, 16 new markets have been added, including top batter and bowler in both innings and match, highest first over, highest opening partnership, and total match fours and sixes.
The feature will be available pre-match across all top-tier men’s T20 fixtures worldwide, with live betting functionality expected to roll out ahead of the next Indian Premier League (IPL) season starting in March. Built on Sportradar’s industry-leading cricket APIs, Custom Bet can be seamlessly integrated by operators already using Sportradar’s cricket betting solutions.
Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has traditionally made it difficult to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet enables operators to offer sophisticated, data-driven betting options reliably and at scale, while enhancing the overall experience for fans.”
Categoría:Sportsbook
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
