International operator SKS365 partners with Wiraya to focus on player experience for leading Italian brand planetwin365.
2 minutos de lectura
(Stockholm).- SKS365, the leading sports betting operator, has announced the roll out of Wiraya's software for automated customer interactions for their core brand planetwin365, with an initial focus in the Italian market. This approach delivers enhanced customer experience to generate increased conversion rates.
"We have always tried to have a player-centric culture, and we wanted to make all our customer communication points as personal as possible, which means that it goes beyond the traditional, non-targeted mass marketing messages that so many operators use for attack players." Says Adalbert Wisniewski, Head of Sales Operations for SK365.
"While improving the experience for our players, ultimately using Wiraya we can build intelligence in our systems and target the right players to increase the customer's lifetime value for the company."
"There is a real challenge now for iGaming operators. A combination of tighter rules, increased competition and greater expectations from customers means that the customer experience will be the most important way to differentiate your brand. In Italy, in particular, a ban on advertising makes the need to focus onexisting player loyalty, more important than ever." Says Wiraya's iGaming Director, Hampus Lindberg.
Lindberg continues "With this is mind, combining planetwin365's fun in game experience with engaging player communication, we think is a really pretty powerful combination. This not only delivers a positive experience for players, but ultimately increases deposits for planetwin365."
How can you deliver a new approach to player conversion? Click here.
Categoría:Sportsbook
Tags: betting software, Sports Betting, Sports Gaming , Sportsbook , Wiraya, SKS365,
País: Sweden
Event
ICE Barcelona 2026
19 de January 2026
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