International operator SKS365 partners with Wiraya to focus on player experience for leading Italian brand planetwin365.
2 minutos de lectura
(Stockholm).- SKS365, the leading sports betting operator, has announced the roll out of Wiraya's software for automated customer interactions for their core brand planetwin365, with an initial focus in the Italian market. This approach delivers enhanced customer experience to generate increased conversion rates.
"We have always tried to have a player-centric culture, and we wanted to make all our customer communication points as personal as possible, which means that it goes beyond the traditional, non-targeted mass marketing messages that so many operators use for attack players." Says Adalbert Wisniewski, Head of Sales Operations for SK365.
"While improving the experience for our players, ultimately using Wiraya we can build intelligence in our systems and target the right players to increase the customer's lifetime value for the company."
"There is a real challenge now for iGaming operators. A combination of tighter rules, increased competition and greater expectations from customers means that the customer experience will be the most important way to differentiate your brand. In Italy, in particular, a ban on advertising makes the need to focus onexisting player loyalty, more important than ever." Says Wiraya's iGaming Director, Hampus Lindberg.
Lindberg continues "With this is mind, combining planetwin365's fun in game experience with engaging player communication, we think is a really pretty powerful combination. This not only delivers a positive experience for players, but ultimately increases deposits for planetwin365."
How can you deliver a new approach to player conversion? Click here.
Categoría:Sportsbook
Tags: betting software, Sports Betting, Sports Gaming , Sportsbook , Wiraya, SKS365,
País: Sweden
Event
SBC Summit 2025
16 de September 2025
Sportradar at SBC Summit Lisbon 2025: AI, Integrity, and Brazil’s Rising Influence in Global Gaming
(Lisbon, SoloAzar Exclusive).- Fernando Mora, Senior Sales Executive at Sportradar, reflects on a milestone presence at SBC Summit Lisbon 2025, where innovation, responsible growth, and Brazil’s emergence took center stage. Discover how Sportradar is shaping the future of sports betting through AI-driven solutions and global partnerships.
Thursday 02 Oct 2025 / 12:00
ProntoPaga Strengthens Its Position at SBC Summit Lisboa as a Leader in Digital Payments for iGaming in Latam
(Lisbon, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, shared the company’s achievements and progress during SBC Summit Lisboa 2025, where they reached a record number of strategic meetings. The team presented their 360° solution for the iGaming ecosystem, highlighted their leadership in local payments and instant payouts, and outlined the tech trends set to shape the future of the sector in Latin America.
Wednesday 01 Oct 2025 / 12:00
Amusnet Showcases Innovation and Social Commitment at SBC Summit 2025
(Sofia).- Amusnet left a strong mark at this year’s SBC Summit Lisbon, held September 16–18, where the company served as Premium Sponsor of the major industry event. The all-casino solutions provider presented its growing portfolio to more than 30,000 professionals, while also using the platform to highlight its international expansion strategy and commitment to corporate social responsibility.
Tuesday 30 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.