A joint venture between Italian operator Sisal and Turkey’s Demirören Holding, Sisal Şans now offers Kiron’s highly successful virtual football game GOAL and exciting Motor Racing games in over 800 of its retail locations, with a further 2,000 venues planned by the end of Q2 this year.

The deal is the latest step in Kiron’s expansion roadmap, which has recently seen the supplier enhance its presence in an array of key regulated markets including Sweden, Colombia and South Africa.

Steven Spartinos co-CEO of Kiron said: “We’ve had a long and successful collaboration with Sisal dating back to 2014 when first introducing virtuals to the Italian market, so it’s fantastic to extend our partnership to their JV in Turkey.

“Going live there represents a significant milestone for Kiron in our overall growth plans. It’s a market offering huge potential for virtuals and I’m confident players there are going to love playing our games, as they do in other key betting markets around the world.”

Massimo Temperelli, Betting Managing Director at Sisal said: “Having the best of all products is essential for any operator and this deal with Kiron ensures that we achieve just this with our content mix.

“Kiron’s content is set to make a valued addition to our portfolio of games and is exactly the right kind of partnership we look for to maintain momentum and peak performance in our operation.”

Selim Ergün, CEO of Sisal Sans commented: “Virtual sports games are very popular in Turkey and Kiron’s GOAL and motor racing products represent the perfect balance of engagement and realism we’re looking for in this vertical. They’re going to be a valuable addition to our retail and online offering.”