LeoVegas Launches a New Brand - pixel.bet
⏱ 1 min read
(Stockholm).- The Swedish Gambling Authority granted Pixel digital Ltd a five-year gambling licence for online casino and sports betting. The licence is the LeoVegas Group's second licence in Sweden and pertains to the site pixel.bet, that goes live today.
"With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally," comments Eirik Kristiansen, CEO Pixel digital Ltd.
"During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies," comments Gustaf Hagman, LeoVegas' Group CEO.
Pixel.bet
Pixel.bet has the ambition to be the leading brand in esports betting. Pixel.bet also offers casino and live casino. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. See more at pixel.bet.
Categoría:Sportsbook
Tags: LeoVegas, Sports Betting, Sportsbook , Pixel digital Ltd.,
País: Sweden
Event
SBC Summit Rio 2026
03 de March 2026
Digital infrastructure strengthens trust in Brazil’s regulated betting market
(Rio de Janeiro).- The development of a robust technological infrastructure was highlighted as one of the key pillars for the functioning of Brazil’s regulated betting market during the panel “Building the Digital Infrastructure in Brazil’s Regulated Market,” held at the SBC Summit Rio event. The debate brought together representatives from the government, operators, and technology companies to discuss data monitoring, digital security, and consumer protection.
Friday 06 Mar 2026 / 12:00
SBC Boosts Responsible Gaming Standards in Brazil with ABJR and ABC-Bet
(Rio de Janeiro).- SBC has announced new partnerships with two of Brazil’s responsible gaming and compliance organisations, the Associação Brasileira de Jogo Responsável (ABJR) and the Brazilian Association for Compliance, Best Practices, Ethics and Transparency in Betting (ABC-Bet).
Monday 02 Mar 2026 / 12:00
Atlaslive to Join SBC Summit Rio 2026: Reinforcing Industry Collaboration in LATAM
(Lisboa).- Atlaslive will attend SBC Summit Rio 2026 to engage with operators, regulators, and industry leaders, reinforcing its commitment to scalable iGaming infrastructure and long-term growth across the LATAM market.
Friday 27 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.