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Sportsbook

LeoVegas Launches a New Brand - pixel.bet

Tuesday 26 de February 2019 / 13:33

2 minutos de lectura

(Stockholm).- The Swedish Gambling Authority granted Pixel digital Ltd a five-year gambling licence for online casino and sports betting. The licence is the LeoVegas Group's second licence in Sweden and pertains to the site pixel.bet, that goes live today.

LeoVegas Launches a New Brand - pixel.bet

"With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally," comments Eirik Kristiansen, CEO Pixel digital Ltd.


"During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies," comments Gustaf Hagman, LeoVegas' Group CEO.


Pixel.bet
Pixel.bet has the ambition to be the leading brand in esports betting. Pixel.bet also offers casino and live casino. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. See more at pixel.bet.

Categoría:Sportsbook

Tags: LeoVegas, Sports Betting, Sportsbook , Pixel digital Ltd.,

País: Sweden

Event

ICE Barcelona 2026

19 de January 2026

Spintec Showcases Next-Generation Electronic Table Games at ICE Barcelona 2026

(Volcja Draga).- Spintec reinforced its position as a leading innovator in electronic table games during ICE Barcelona 2026, standing out within The Merkur Group’s expansive exhibition through a diverse portfolio of immersive products focused on player comfort, dynamic gameplay and efficient use of gaming floor space.

Tuesday 03 Feb 2026 / 12:00

Buenos Aires City Lottery Shines at ICE Barcelona 2026: Strategies Against Illegal Gambling

(Buenos Aires).- Within the framework of World Gaming Week, the Buenos Aires City Lottery took part in ICE Barcelona 2026, standing out for its efforts in the fight against illegal gambling and for promoting cooperation among regulators across Latin America.

Tuesday 03 Feb 2026 / 12:00

Insights from ICE Barcelona 2026: Vanesa Prelec on Timeless Tech’s Strategic Outlook

(Barcelona, SoloAzar Exclusive).- Vanesa Prelec, B2B Marketing Specialist at Timeless Tech, shares her reflections on ICE Barcelona experience, key industry trends for 2026, and the company’s strategic priorities in Latin America.

Tuesday 03 Feb 2026 / 12:00

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