Sportsbook

LeoVegas Launches a New Brand - pixel.bet

Tuesday 26 de February 2019 / 13:33

⏱ 1 min read

(Stockholm).- The Swedish Gambling Authority granted Pixel digital Ltd a five-year gambling licence for online casino and sports betting. The licence is the LeoVegas Group's second licence in Sweden and pertains to the site pixel.bet, that goes live today.

LeoVegas Launches a New Brand - pixel.bet

"With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally," comments Eirik Kristiansen, CEO Pixel digital Ltd.


"During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies," comments Gustaf Hagman, LeoVegas' Group CEO.


Pixel.bet
Pixel.bet has the ambition to be the leading brand in esports betting. Pixel.bet also offers casino and live casino. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. See more at pixel.bet.

Categoría:Sportsbook

Tags: LeoVegas, Sports Betting, Sportsbook , Pixel digital Ltd.,

País: Sweden

Event

AffPapa Conference Madrid 2026

18 de May 2026

AffPapa Conference Madrid: Mexico’s iGaming Market Still Has “A Long Way to Go”

(Madrid, SoloAzar Exclusive).- At the second day of the AffPapa Conference Madrid 2026, industry executives gathered for the panel “Mexico: Reaching Market Maturity, or More to Go?” to analyze the current state of the Mexican gambling sector ahead of the upcoming FIFA World Cup. Moderated by Samantha Asensi, the discussion featured insights from Rosa Ochoa, Carlos Sánchez, Lucas Lebleu, Ruben Guillem, and Aviv Sher. The panel explored market growth, regulation, affiliate dynamics, player behavior, and the commercial opportunities surrounding the World Cup.

Friday 22 May 2026 / 12:00

AffPapa Conference 2026 Opens in Madrid with Expanded Agenda

(Madrid, SoloAzar Exclusive).- Madrid welcomes the biggest edition of AffPapa Conference yet, bringing together over 1,500 affiliates, operators, and B2B providers for three days of networking, sports, and iGaming insights. The official welcome takes place today, and SoloAzar is on site to deliver the latest updates.

Tuesday 19 May 2026 / 12:00

AffPapa Welcomes Amusnet as a Signature Sponsor for AffPapa Conference Madrid 2026

(Madrid).- AffPapa is excited to welcome Amusnet as a Signature Sponsor at the AffPapa Conference Madrid 2026.

Monday 11 May 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.