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Sportsbook

LeoVegas Launches a New Brand - pixel.bet

Tuesday 26 de February 2019 / 13:33

2 minutos de lectura

(Stockholm).- The Swedish Gambling Authority granted Pixel digital Ltd a five-year gambling licence for online casino and sports betting. The licence is the LeoVegas Group's second licence in Sweden and pertains to the site pixel.bet, that goes live today.

LeoVegas Launches a New Brand - pixel.bet

"With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally," comments Eirik Kristiansen, CEO Pixel digital Ltd.


"During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies," comments Gustaf Hagman, LeoVegas' Group CEO.


Pixel.bet
Pixel.bet has the ambition to be the leading brand in esports betting. Pixel.bet also offers casino and live casino. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. See more at pixel.bet.

Categoría:Sportsbook

Tags: LeoVegas, Sports Betting, Sportsbook , Pixel digital Ltd.,

País: Sweden

Event

ICE Barcelona 2026

19 de January 2026

Zitro Showcases Global, Local, and Digital Strength at ICE Barcelona 2026

(Barcelona).- When the doors closed on ICE Barcelona 2026, the message to Zitro was clear: “Different, in the best way.” Zitro booth was designed to provide an authentic casino experience, divided into three distinct zones that reflected the full spectrum of the company's business: international, domestic, and digital.

Thursday 22 Jan 2026 / 12:00

NOVOMATIC Wins Four European Casino Awards at ICE Barcelona

(Gumpoldskirchen/Barcelona).- At the world’s largest gaming trade show, the gaming technology group was the only company to receive four awards, reinforcing its leadership in innovation and sustainability across Europe.

Thursday 22 Jan 2026 / 12:00

ICE Barcelona 2026 Wraps Up Successfully; Dates Confirmed for 2027 Edition

(Barcelona, SoloAzar Exclusive) – The premier global gaming and betting exhibition concluded on January 21st, marked by high-level strategic debates and a significant emphasis on the Latin American market. Following a highly successful week, organizers confirmed that Barcelona will remain the home of the event for its 2027 edition.

Thursday 22 Jan 2026 / 12:00

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