LionsBet, which is licensed in Nigeriaby the Lagos State Lotteries Board and the Betting Control and Licensing Board in Zambia, was founded in 2016 with the establishment of a Lagos-based head office. The brand offers a comprehensive sportsbook product that covers football, basketball, tennis, volleyball and hockey, among other events. In total, LionsBet features more than 300 sports markets with over 55,000 monthly pre-match and live betting opportunities. Virtual games are also available through the LionsBet platform, with more than 50 gaming options from an array of leading providers.

Through the partnership with Income Access, LionsBet will have access to robust tracking and reporting technology that will provide it with actionable data to make more informed strategic campaign decisions. The platform will also facilitate affiliate communications, strengthening marketing partnerships and supporting long-term programme growth.

The LionsBet affiliate programme is offering partners a revenue share commission model, based on net revenue, that will start at 35% with the potential to increase up to 50%. Affiliates will also have access to a dedicated support team, a diverse catalogue of marketing materials and attractive player promotions to help encourage customer acquisition.

In addition to a wide array of promotions for both Nigeria and Zambia, LionsBet players will also benefit from key features like weekly free bets, deposit achievements, live cash out functionality and a loyalty rewards programme where every bet is converted into redeemable points. Other benefits include 10% cashback from total winnings, fast payouts (including on weekends and holidays), weekly giveaways on social media and free access to LionsBet’s Nigerian brand via MTN Nigeria.

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We’re excited to partner with LionsBet, which is an emerging brand within an expanding market, further emphasising our growing presence and focus within Africa. Their market reach, combined with the flexibility of the Income Access platform, provides great potential for long-term success.”

Akram Bacha, Co-Founder and Director at LionsBet, said: “LionsBet is focused on growing alongside our partners and providing players the best possible gaming experience. Our new affiliate programme and partnership with Income Access will help us continue to meet those goals, while growing within our target markets. By leveraging Income Access’ experience in regulated African markets, we’re confident that our affiliate channel will be a great complement to ourexisting digital marketing strategy.”