Betradar’s new Numbers Betting Online solution was launched last week as an upgrade from its existing retail offering. The solution with LOT.TO features simple play pages with live and upcoming draws, easily searchable lotteries, count down tickers for all games, links to results showing every winning market and emojis that indicate hot and cold picks. It is also fully responsive and customisable, can be quickly and seamlessly plugged into any betting and gaming platform with direct wallet integration, and supports a number of languages and currencies.

Andrew Lindley, Co-founder of LOT.TO said: “Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player. We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer.”

Greg Parsons, Sales Director Africa for Sportradar said: “LOT.TO has created a product that fills a significant gap in the digital marketplace, combining the best elements of lottery, sports betting and casino in the one single package. We’re hugely excited about the partnership with LOT.TO to help revolutionise lotto betting games by combining our quality betting data and partnerships with their digital UX.”

Betradar’s Numbers Betting is the world’s leading, most comprehensive lotteries betting solution on the market. It offers punters over 37,000 lottery draws each month from over 70 countries worldwide with 24/7 betting on numerous markets. Also known as lotto betting, Numbers Betting is a popular solution for betting and gaming operators around the world.

The combined service will be launched online initially as a fully-integrated package of games, data and reporting tools delivered through LOT.TO’s state-of-the-art API, with betting shop screen and self-service solutions to follow in 2019.