MGM Resorts International, Grupo Globo form new venture seeking sports betting & Igaming license in Brazil
Friday 16 de August 2024 / 12:00
2 minutos de lectura
(Las Vegas).- MGM Resorts International and Grupo Globo, Latin America's largest media group, today announced the formation of a new venture to seek a sports betting and iGaming license in Brazil. If its license is approved later this year, the new venture will launch in Brazil in early 2025 under the BetMGM brand, bringing a responsible, best-in-class betting platform to one of the newest and fastest-growing regulated markets in the world.
MGM Resorts International
The new BetMGM-branded venture will align MGM Resorts' industry-leading gaming and entertainment expertise, and proven LeoVegas technology, with Grupo Globo's superior consumer knowledge in Brazil, and reach of almost 70 million people every day through its multiple vehicles, to create a product with significant scale, resources and access. It will have exclusive rights to all of MGM Resorts' iconic brands and will count on the customer bases of both companies to quickly establish a one-of-a-kind product that sets itself apart in the Brazilian market.
Brazil has more than 20 million active bettors representing an estimated market size of more than $3 billion, growing double digits every year.
"MGM Resorts is committed to becoming the world's premier gaming entertainment company, and this strategic alliance with Grupo Globo, and entry into the Brazilian market, is a landmark step forward and key milestone in our growth strategy," said MGM Resorts CEO & President Bill Hornbuckle. "Brazil is one of the most exciting and vibrant emerging gaming markets in the world, and no one has more exposure and expertise in this market than Grupo Globo. This historic alliance allows us to quickly enter the market with the scale and expertise needed to establish an early foothold as a leading operator and provider of the very best experience to customers across Brazil."
The venture will establish its headquarters in Sao Paulo and elect a leadership team to be comprised of top talent from each company and additional new hires to oversee the venture's ongoing operations and growth.
Commencement of the new venture's operations is subject to local gaming regulatory approvals.
Categoría:Sportsbook
Tags: Sin tags
País: United States
Región: North America
Event
ICE Barcelona 2026
19 de January 2026
Merkur Group Shines in Barcelona with Triple ICE Triumph
(Espelkamp/Barcelona).- Merkur Group secures three prestigious international accolades for operational excellence, social commitment, and standout exhibition experience.
Friday 06 Feb 2026 / 12:00
Eduardo Aching: "ICE 2026 was an exceptional event for Konami and its casino partners"
(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.
Friday 06 Feb 2026 / 12:00
Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- Kateryna Goi, Chief Marketing Officer at Belatra Games, shares her assessment of the company’s participation in ICE Barcelona 2026, the quality of industry engagement at the event, and the strategic priorities shaping Belatra’s growth in 2026, with a strong focus on Latin America and narrative-driven innovation.
Friday 06 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

