New Strategic Partnership Between Altenar and Racing and Sports

The agreement builds on a long-standing relationship between the two companies and reflects Altenar’s strategic focus on strengthening key verticals within its sportsbook platform.

As global demand for high-quality, fully integrated racing products continues to grow, Altenar is investing in solutions that combine rich content, seamless integration, and strong commercial performance.

Through this partnership, Altenar will offer a fully unified racing solution, integrating official data, editorial content, and pricing services into a single, streamlined platform. The solution is designed to simplify deployment while maximizing user engagement and revenue potential.

Antonis Karakousis, Director of Operations at Altenar, said: “This partnership marks a significant step forward in Altenar’s strategy to expand its racing content offering. Racing and Sports brings deep expertise in horse and greyhound racing, and together we are well-positioned to deliver superior value to our operators and their players worldwide.”

Jack Kelliher, Commercial Director at Racing and Sports, added: “We’re incredibly proud to be partnering with Altenar after a relationship that has developed over several years. Since establishing our UK business, we have seen Altenar as a partner with whom we can create real value.

By bringing together official data, editorial content, and pricing services through a single integration, we are helping to create a more consistent and scalable racing offering across both UK and international markets.

For Altenar, this partnership goes beyond simply adding racing content. It is about providing its partners with a stronger, more commercially competitive product in a market where racing plays a fundamental role.”