New Strategic Partnership Between Altenar and Racing and Sports
Tuesday 28 de April 2026 / 12:00
⏱ 2 min read
(Douglas).- Altenar has announced a strategic partnership with Racing and Sports, marking a major step forward in the evolution of its racing vertical and reinforcing its commitment to delivering best-in-class sportsbook solutions worldwide.
The agreement builds on a long-standing relationship between the two companies and reflects Altenar’s strategic focus on strengthening key verticals within its sportsbook platform.
As global demand for high-quality, fully integrated racing products continues to grow, Altenar is investing in solutions that combine rich content, seamless integration, and strong commercial performance.
Through this partnership, Altenar will offer a fully unified racing solution, integrating official data, editorial content, and pricing services into a single, streamlined platform. The solution is designed to simplify deployment while maximizing user engagement and revenue potential.
Antonis Karakousis, Director of Operations at Altenar, said: “This partnership marks a significant step forward in Altenar’s strategy to expand its racing content offering. Racing and Sports brings deep expertise in horse and greyhound racing, and together we are well-positioned to deliver superior value to our operators and their players worldwide.”
Jack Kelliher, Commercial Director at Racing and Sports, added: “We’re incredibly proud to be partnering with Altenar after a relationship that has developed over several years. Since establishing our UK business, we have seen Altenar as a partner with whom we can create real value.
By bringing together official data, editorial content, and pricing services through a single integration, we are helping to create a more consistent and scalable racing offering across both UK and international markets.
For Altenar, this partnership goes beyond simply adding racing content. It is about providing its partners with a stronger, more commercially competitive product in a market where racing plays a fundamental role.”
Categoría:Sportsbook
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
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