Sportsbook

NFL adds four to approved sportsbook operator list

Tuesday 31 de August 2021 / 09:45

⏱ 1 min read

(US).- In another sign of changing times, the NFL reached agreements with BetMGM, FOX Bet, PointsBet and WynnBet to become approved sportsbook operators for the upcoming season, the league announced Monday. BetMGM is a Yahoo Sports partner.

NFL adds four to approved sportsbook operator list

The league’s relationship with legal betting has taken big leaps in recent years following decades of the cold shoulder and overall resistance. The agreements announced Monday allow the four operators to purchase in-game commercial units and other select NFL media inventory.

“We are pleased to announce this select group as Approved Sportsbook Operators,” Nana-Yaw Asamoah, Vice President of Business Development for the NFL, said in a league release. “Along with our three Official Sports Betting Partners, this group of operators will help the League to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”

They join three other operators for a total of seven approved sports book in the NFL. All can secure premium advertising in-game and around other NFL programming. No other sportsbook is allowed to do so.
The NFL announced Caesars Entertainment as its first-ever official casino sponsorship in January. At first it did not include betting, but in April the league included the company alongside DraftKings and FanDuel as approved sportsbook operators. They are "tri-exclusive" partners who signed five-year deals and have the right to include betting content directly into NFL Media properties. The three are "Official Sports Betting Partners," rather than simply approved operators.

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