NHL selects William Hill as an official sports betting partner
Friday 29 de March 2019 / 13:29
2 minutos de lectura
(United Kingdom).- The National Hockey League said on Thursday the U.S. division of UK bookmaker William Hill Plc will become an official sports betting partner of the NHL.
The league will get marketing revenue from the sports book, which can use NHL brands in advertising, excluding the NHL’s new puck and player data. Terms of the multi-year deal were not disclosed.
Such commercial deals between sports leagues and bookmakers have been coming quickly since the U.S. Supreme Court ruled last May to allow states to legalize, regulate and tax sports wagering.
Eight states now offer legal sports betting, including Nevada, which was never subject to the prior federal ban and has sanctioned sports wagering for years.
William Hill already has partnership deals with two NHL teams, the Vegas Golden Knights and the New Jersey Devils.
The NHL in November announced a sports wagering partnership with FanDuel Group, a unit of Paddy Power Betfair Plc, coming on the heels of an agreement with MGM Resorts International.
MGM agreed to pay for something that FanDuel and William Hill chose not to buy: the NHL’s new and evolving trove of data it will generate from putting sensors inside pucks and on players’ shoulder pads.
The tracking technology generates 200 data points per second on players and 2,000 data points per second on the puck, NHL Commissioner Gary Bettman said.
Such data could eventually be used to fuel specific, specialized in-game wagers, a kind of live betting that is likely to grow along with technological advancements and fan interest.
In other deals with sportsbooks, “the other leagues came up with this concept of you ‘must buy official league data,’” said Joe Asher, CEO of William Hill US, when talking to reporters during a sports betting conference sponsored by the American Gaming Association.
Categoría:Sportsbook
Tags: Sports Betting, Sportsbook ,
País: United Kingdom
Event
iGaming Club Conference Cancun
24 de November 2025
Levon Nikoghosyan Confirms iGaming Cancun’s Success and Future LATAM Expansion
(Cancun, SoloAzar Exclusive).- The vibrant energy of iGaming Cancun has set the tone for a new chapter in the Latin American iGaming industry. Levon Nikoghosyan, CEO and Co-Founder of AffPapa and iGaming Club, shared his enthusiasm for the event’s debut in Mexico, highlighting its impact on the regional market and the company’s ambitious plans for the future.
Thursday 04 Dec 2025 / 12:00
iGaming Club Cancún 2025 Concludes Successfully with Strong Connections in Its First LatAm Edition
(Cancun, SoloAzar Exclusive).- iGaming Club Cancún 2025 came to a close last night with a comprehensive experience of conferences, networking, and the AffPapa iGaming Awards LATAM gala, consolidating itself as a unique space for operators, affiliates, and providers in the region.
Thursday 27 Nov 2025 / 12:00
iGaming Club Cancún 2025: Affiliates, Operators, and Innovation Take Center Stage on Final Day
(Cancun, SoloAzar Exclusive).- The second and final day of iGaming Club Cancún 2025 unfolds today, bringing together operators, affiliates, and select B2B providers in a unique networking and conference environment that highlights the evolving dynamics of the Latin American iGaming market.
Wednesday 26 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.