Paddy Power Betfair Goes Live with Scientific Games` OGS
⏱ 1 min read
(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) is enhancing its partnership with long-term customer Paddy Power Betfair by rolling out its Open Gaming System (OGS) content aggregation platform across in new regulated markets including the UK, Ireland and Italy.
SG Digital has provided a tailored offering for the group, integrated seamlessly alongside its existing casino platform.
Paddy Power Betfair will have access to over 2,000 casino titles from SG Digital’s in-house games studios and the industry’s leading third-party content providers.
The new deal significantly boosts the close-working collaborative relationship between the two companies, with Paddy Power Betfair already live with OGS in New Jersey, as well as SG Digital’s OpenBetTM sportsbook.
Dylan Slaney, SVP Casino at SG Digital, added: “We’re thrilled to have delivered our OGS service to long-standing partner Paddy Power Betfair for its UK, Irish and Italian operations. They are an established operator with a sizeable offering and the decision to integrate OGS for its key regulated markets is further endorsement of the scalability and quality of our gaming product portfolio.”
Categoría:Sportsbook
Tags: betting software, Betting On Sports, Sports Betting, SG Digital, Scientific Games , Sportsbook ,
País: United States
Event
SiGMA North America 2026
01 de September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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