SBTech goes live on Bede platform

The integration will enable Bede Gaming’s partner operators to access one of the industry’s leading end-to-end sportsbook services, further strengthening Bede’s comprehensive digital platform proposition.

Rocket X-owned Bet UK is the first operator to go live with SBTech via the Bede platform and coincides with Bet UK’s shirt sponsorship deal with Swansea City AFC this season.

SBTech becomes Bede’s second major sportsbook integration following the successful launch of Kambi’s sportsbook last year, as the supplier expands its offering to keep up with increasing demand for optionality from operators.

The industry-leading Bede platform powers some of the market’s biggest brands, processing hundreds of millions of transactions per month.

Andrew Cochrane, CCO, SBTech said: “Growing our global reach through targeted integrations is central to our growth strategy and we are delighted to have taken our sportsbook live on the Bede platform.

“We have every confidence in this partnership and expect our intuitive, expertly modelled sportsbook technology to drive both customer enjoyment and an enhanced bottom line for Bet UK in the first instance and for more Bede customers in the future.”

Ross Haselhurst, Commercial Director, Bede Gaming, said: “We are committed to providing a compelling product mix to our operators, and sports is no exception. Our ethos is to be supplier agnostic and being able to offer unlimited optionality is at the heart of what we do.  I am therefore delighted to welcome SBTech onto our platform and am very excited about what that gives us going forward. As Bede continues to grow and support some of the biggest and best in our industry, it is important that we are able to meet the exacting demands of our operators and SBTech and Bede are perfectly aligned in that regard.

“SBTech have been great to work with as we activate this integration, and we look forward to enjoying a long and close relationship with them.”