The multi-year agreement sees Inspired become SIS’s virtual sports partner, with SIS incorporating Inspired’s industry leading virtual racing into its 24/7 Live Betting Channels.  Inspired has more than 15 years of visual effects experience, and has been the EGR Virtual Sports Provider of the Year for the past three years. The Company’s high-quality virtual racing content will be interspersed between SIS’s premium live horse and greyhound racing from six continents, providing a betting event every three minutes.

SIS 24/7 Live Betting Channels offer a broad range of racing content for online and retail operators, and can be tailored to individual operator needs through the customisation of channel logos, time zones and languages for graphics and commentaries. The channels are supported by an end-to-end service of live streamed pictures, data, commentary, on-screen graphics with betting triggers, and a wide range of markets & pricing.

Paul Witten, Product Director at SIS, said: “This partnership further bolsters our capability as the leading supplier of 24/7 betting services, complementing our premium live horse and greyhound racing with Inspired’s high quality ultra-realistic virtual racing. “Our 24/7 Live Betting Channels provide operators across the globe with frequent, quick-fire betting opportunities, at times that suit their customers.”

Steve Rogers, Chief Commercial Officer – Virtuals at Inspired, added: “We’re delighted to partner with SIS to help support the 24/7 Live Betting Channels. “With over a decade of experience, we are confident that Virtual Sports will appeal to SIS’s customers globally, to help drive incremental revenues for operators.”