With the Italian complementary racing schedule (Palinsesto Complementare) in place, SISAL is the first operator to take advantage of the expansion in gaming regulation, while also through Vermantia’s A-TV channel, the operator is elevating its offering, providing an ever-widening range of international horse racing content to players in Italy.

SISAL’s deal with Vermantia sees the adoption of the solutions provider’s A-TV racing channel for the operator’s entire retail and online network. The bespoke channel features a daily schedule of action-packed horse racing from the best tracks in the world, including the UK, Australia, New Zealand, India and South Africa, available from Vermantia and Arena Racing Company, the largest racecourse group in the UK as well as their international partners.

With Vermantia to set up, broadcast and operate the A-TV channel on behalf of SISAL’s retail estate and online channel, the operator takes advantage of the provider’s low latency streaming, utilising the latest in broadcasting technology.

As part of the A-TV service, SISAL receives a fully customised, unified data feed entirely encompassing A-TV’s live content from across the globe, greatly expediting time-to-market for the operator.

George Fotopoulos, COO at Vermantia said: “With the Palinsesto Complementare in Italy, there are no longer restrictions on screening international horse racing content from abroad, and SISAL spotted player demand for that content quickly. Thanks to our A-TV channel, Italian players have now access to a wide range of premium global racing.

“The real sweet spot for customer engagement now more than ever is good quality data, readily available betting markets and top-quality live racing pictures from across the globe. This ensures a welcome boost to the Italian market.”

Massimo Temperelli, Managing Director Betting at SISAL said: “The Italian market requires a bespoke approach with an understanding of what it is that makes Italian bettors tick. Vermantia offers a true plug and play solution, fully localised to meet the market’s requirements.

“We are set to offer the widest horse racing content, improving the live betting experience in our shops and online with top quality racing from abroad thanks to Vermantia, adopting also its reliable and scalable streaming solution.”