The bespoke editorial ensures customers are informed with high-quality content covering all sports and available in over 70 languages. Spotlight Sports Group aims to keep Sportal365 customers up to date on breaking sports news as and when it happens. The content provided is bespoke to each client to ensure the tone of voice consistency and enables the client to attract more customers.

Sportal365 is built on a stable state-of-the-art technology stack. Architected from the start to be on the cloud, the CMS is built for scale. The SSG content will be input directly to Sportal365s CMS which means their clients can integrate the betting editorial directly to their sites.

Spotlight Sports Group, Head of Digital, Will Fyler spoke about the breadth in sports content the publisher is now providing and the benefits to integrating:

Fyler said: ‘We’ve really grown our bespoke editorial offering, covering all sports in over 70 languages. It gives clients more choice and bettors more confidence to make informed betting decisions. Our independent analysis and bespoke editorial enriches sportsbooks and takes the sports betting experience that step further. We’re constantly looking to support betting partners with editorial content and with Sportal365’s unique CMS we will be able to offer them an additional competitive edge.’’

Sportal365’s CEO Stilian Shishkov echoed Fyler’s comments discussing the engagement expert editorial can bring.

‘We know Spotlight Sports Group sports content is a market-leader and used by a number of major bookmakers so we’re delighted to integrate to our CMS and make it available to our clients. Having their expertise in such a wide range of sports will be hugely beneficial and will add another unique aspect of our offering.’’

Evolved from the Racing Post, Spotlight Sports Group delivers distinctive sports betting experiences through their own brands and via the world’s biggest betting operators and media owners. To find out more visit www.spotlightsportsgroup.com