Sportium heating motors in Colombia

In order to reproduce its strategy of success in the sports betting sector in Latin America, Sportium already operates in Panama and now, it will continue with its internationalization process in Colombia as its new destination.

In this sense, Laura Bernat, Sportium's Expansion Director said: "The launch in Colombia will be a great milestone for Sportium, we have worked hard to bring the best betting product to the Colombian player, and we have an ambitious national expansion plan. We will be present with more than 100 locations in the main cities of Colombia in time for the World Cup."

For his part, Daniel Arias, Country Manager of Colombia said: "Our goal is to take sports betting to another level in Colombia. This is reflected in a specialized betting terminal, intuitive and reliable software, with assemblies in machine rooms and casinos that invite to play; with unique levels of investment and quality. These aggregated values are reflected in the first room where we started operations ".

In addition, Evert Montero, president of Fecoljuegos has added: "The start of operations of Sportium in Colombia is great news for the gambling sector. Sportium is a benchmark in the world of betting thanks to its exceptional product and I'm sure it will revolutionize the Colombian sports betting market".

Sportium, which stands out among the competitors thanks to the full range of services offered by the company, also has the best and widest range of sports. With a special commitment to football, Sportium is presented as the best option to bet on the next World Cup in Russia, with numerous markets and special promotions that will provide the customer with the best experience in this competition. And to make access available to all its followers, Sportium plans to be present in 30 municipalities in the coming months.

To continue being a reference and continue exporting the leading business model outside our borders, the bookmaker reinforces its commitment to the Colombian market with a very ambitious expansion plan without neglecting quality and investment in each point of sale.

Alberto Eljarrat, CEO of Sportium, highlights the importance for the company of this new step in its expansion outside of Spain: "This startup in Colombia will be an important step forward in our international plans. We hope to contribute in a decisive way in the development of the sports betting sector in the Colombian market, under the new regulation, and reproduce our successes being the reference in product and service".