Sportradar (NASDAQ: SRAD), a leading global sports technology company that creates immersive experiences for sports fans and bettors, announced that its Marketing Services division has secured independent accreditations from two of the advertising industry’s leading organizations.

The renewal of its European Interactive Digital Advertising Alliance (EDAA) Trust Seal and distinction as a Google Premier Partner for 2026 . These distinctions highlight Sportradar’s commitment to responsible advertising and validate its ability to deliver effective, data-driven, scalable, and cost-efficient customer campaigns.

These recognitions further reinforce Sportradar’s capability to combine its proprietary, industry-specific marketing technology with strong partnerships across the advertising ecosystem, maximizing value for its clients.

The renewed EDAA Trust Seal acknowledges Sportradar’s credibility in delivering privacy-first, transparent, and user-centric advertising. To qualify, companies must operate their own in-house marketing technology rather than relying on third-party providers. Following an independent audit conducted by an EDAA-approved certification body, the accreditation confirms full compliance with the European Online Behavioural Advertising Self-Regulatory Programme, ensuring users can easily understand and control how they receive advertising.

Nikolaus Beier, SVP Marketing Services at Sportradar, said: “These accreditations from Google and the EDAA independently verify the effectiveness of our Marketing Services in delivering highly efficient advertising for our clients, while maintaining the highest standards of compliance and transparency.

“With our combination of data, expertise, and innovative technology—covering the full customer journey across all major digital channels—Sportradar excels at optimizing campaigns designed to acquire and retain sports fans and bettors.”

Sportradar Marketing Services leverages the company’s sports, betting, and customer transaction data to create and deliver personalized advertising to relevant audiences. Its offering spans a comprehensive suite of digital channels, including programmatic display, video, audio, radio, digital out-of-home (DOOH), paid social, paid search, retention marketing, and affiliate tools.