Sportradar expands Alpha Odds into Cricket
Friday 25 de April 2025 / 12:00
2 minutos de lectura
(St Gallen).- Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated €80 billion in global betting turnover annually.
AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025.
Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.
Alpha Odds is offered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.
Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS. In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.
Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”
Learn more about Alpha Odds here.
Categoría:Sportsbook
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
Zitro Showcases Global, Local, and Digital Strength at ICE Barcelona 2026
(Barcelona).- When the doors closed on ICE Barcelona 2026, the message to Zitro was clear: “Different, in the best way.” Zitro booth was designed to provide an authentic casino experience, divided into three distinct zones that reflected the full spectrum of the company's business: international, domestic, and digital.
Thursday 22 Jan 2026 / 12:00
NOVOMATIC Wins Four European Casino Awards at ICE Barcelona
(Gumpoldskirchen/Barcelona).- At the world’s largest gaming trade show, the gaming technology group was the only company to receive four awards, reinforcing its leadership in innovation and sustainability across Europe.
Thursday 22 Jan 2026 / 12:00
ICE Barcelona 2026 Wraps Up Successfully; Dates Confirmed for 2027 Edition
(Barcelona, SoloAzar Exclusive) – The premier global gaming and betting exhibition concluded on January 21st, marked by high-level strategic debates and a significant emphasis on the Latin American market. Following a highly successful week, organizers confirmed that Barcelona will remain the home of the event for its 2027 edition.
Thursday 22 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.