Noticias de ultima
  • 12.00 IGT Wins "Diversity and Inclusion" Category at 2024 Women in Gaming Diversity Awards
  • 12.00 JCM Global Partners with Jake's 58 Casino Hotel to Create Bistro 58 Sports Lounge
  • 12.00 Massachusetts Gaming Commission Publishes 2023 Annual Report
  • 12.00 Ortak x B.F.T.H. Arena Awards 2024 Features Mr. First Ray by Endorphina
  • 12.00 Go Hot or Go Home with Amusnet's newest slot release 10 Power Hot
  • 12.00 The complex reality of online gambling in Argentina: between legislation and prohibition
  • 12.00 Detroit casinos report $113.2M in May revenue
  • 12.00 Sao Paulo government signs decree authorizing state lottery bidding
  • 12.00 Brazil: Today, CCJ to debate bill that legalizes casinos, bingo and jogo do bicho
  • 12.00 Artificial Intelligence in Gaming: Unveiling the Buzz: an analysis by GLI Joseph Bunevith
Sportsbook

Sportradar launches FanID connecting rightsholders and brands with Sports Fans in a Post-Cookie World

Wednesday 17 de January 2024 / 12:00

2 minutos de lectura

(St. Gallen).- Sportradar (NASDAQ: SRAD) announced yesterday the launch of Sportradar FanID, a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology, to offer rightsholders and brands personalized fan engagement in a post-third-party cookie world.

Sportradar launches FanID connecting rightsholders and brands with Sports Fans  in a Post-Cookie World

Sportradar is well positioned to provide this solution to brands and rightsholders by leveraging the power of its vast network of global clients and partners. Together with the company’s unparalleled data coverage and sophisticated advertising technology, it can deliver sports fan insights that are deeper and more contextually relevant for such companies to monetize against. 

The anticipated removal of third-party cookies in 2024 is compelling marketers to find alternative methods for collecting and leveraging data to connect with consumers. Sportradar’s data clean room addresses this challenge for the sports industry, allowing multiple parties to collaborate on first-party datasets. Created using confidential cloud computing technology, it provides a secure and privacy compliant way to reach sports fans at scale. 

Sportradar FanID benefits rightsholders by providing a greater understanding of fans’ interests and purchase intent, while enhancing the value they provide sponsors. For brands, Sportradar FanID facilitates scalable, direct engagement with fans through personalized, timely and relevant ads. 

The Sportradar FanID process includes: 

Data Collection: Rightsholders and brands embed interactive tools into their digital channels to capture first-party data.

Data Connection: Collected data sets are shared in the data clean room to create comprehensive and anonymized fan profiles.

Data Activation: Leveraging proprietary marketing activation technology, relevant and personalized digital advertising content is served on a one-to-one basis. 

Data Orchestration: Content is delivered to fans at the right time and through the best channel with effectiveness measured. 

Rainer Geier, EVP, Fan Engagement at Sportradar, said: “The crumbling of the third-party cookie represents a significant opportunity for rightsholders and brands to gain a greater understanding of fans, while also enabling more efficient and seamless delivery of digital advertising content. “We are the industry leader and partner to many clients around the world, which has allowed us to gather the most comprehensive understanding of fan behaviour and insights. Sportradar FanID is an example of how we are extending our innovative capabilities, and it will serve as a catalyst for further product innovation and increased monetization potential.” 

For further information and a video presentation, please visit: sportradar.com

Categoría:Sportsbook

Tags: Sports Betting, Sportradar, Sportsbook , betting software,

País: Switzerland

Región: EMEA

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST