“The Personal Touch For The European Player”
⏱ 2 min read
(Malta).- Data harnessing and assimilation is one of the key elements to provide players with a unique and tailored user experience, mitigate churn risks, and be in a position to retain your existing fold of players especially in the saturated European market. This is what BtoBet discusses in its latest Industry Report “The Personal Touch for The European Player”, as the leading iGaming technology provider analyses the increasing challenges that operators are facing to compete and succeed in this highly competitive industry.
The Report states that due to the current state of the European market and the costly nature of player acquisition, operators have been shifting their focus more and more on retaining their current fold of players, with retention having evolved into a specialised approach that includes segmentation, automation and most importantly personalisation.
The company states that operators ought to have at their disposal the required technological tools to provide their players with a truly customizable user experience that increases their engagement, maximises the overall player lifecycle, whilst decreasing the churn rate, thus resulting in the increase of long-term players.
Amongst other aspects the Industry Report analyses that to be in a position to offer a customizable user experience on a micro-level, operators need to have at their disposal: a strong product that is able to adapt to their customers’ needs, also from a geo-localization perspective thus allowing for adjustments on an individual basis; a true understanding of the whole customer lifecycle to manage their gameplay responsibly; and a fast and simple user interface that can really adapt to the user’s intent, resulting in a focalized, simplified and harmonized access to his preferred content from the myriad of offerings available at any given moment.
Download “The Personal Touch for The European Player” to get a better insight how you could make better use of the data generated from customer activity, and put the player at the heart of the whole UX process. BtoBet will be attending the iGB Live! event that will take place in Amsterdam from the 16th until the 19th July. Operators who would like to assess how they can further tailor their players’ betting experience can schedule a meeting with our team of experts by sending an email on sales@btobet.com.
Categoría:Sportsbook
Tags: betting software, btobet, Sports Betting, Sportsbook ,
País: Malta
Event
SiGMA North America 2026
01 de September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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