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Sportsbook

“The Personal Touch For The European Player”

Tuesday 18 de June 2019 / 13:20

2 minutos de lectura

(Malta).- Data harnessing and assimilation is one of the key elements to provide players with a unique and tailored user experience, mitigate churn risks, and be in a position to retain your existing fold of players especially in the saturated European market. This is what BtoBet discusses in its latest Industry Report “The Personal Touch for The European Player”, as the leading iGaming technology provider analyses the increasing challenges that operators are facing to compete and succeed in this highly competitive industry.

“The Personal Touch For The European Player”

The Report states that due to the current state of the European market and the costly nature of player acquisition, operators have been shifting their focus more and more on retaining their current fold of players, with retention having evolved into a specialised approach that includes segmentation, automation and most importantly personalisation.


The company states that operators ought to have at their disposal the required technological tools to provide their players with a truly customizable user experience that increases their engagement, maximises the overall player lifecycle, whilst decreasing the churn rate, thus resulting in the increase of long-term players.


Amongst other aspects the Industry Report analyses that to be in a position to offer a customizable user experience on a micro-level, operators need to have at their disposal: a strong product that is able to adapt to their customers’ needs, also from a geo-localization perspective thus allowing for adjustments on an individual basis; a true understanding of the whole customer lifecycle to manage their gameplay responsibly; and a fast and simple user interface that can really adapt to the user’s intent, resulting in a focalized, simplified and harmonized access to his preferred content from the myriad of offerings available at any given moment.


Download The Personal Touch for The European Player to get a better insight how you could make better use of the data generated from customer activity, and put the player at the heart of the whole UX process. BtoBet will be attending the iGB Live! event that will take place in Amsterdam from the 16th until the 19th July. Operators who would like to assess how they can further tailor their players’ betting experience can schedule a meeting with our team of experts by sending an email on sales@btobet.com.

Categoría:Sportsbook

Tags: betting software, btobet, Sports Betting, Sportsbook ,

País: Malta

Event

Peru Gaming Show 2025

18 de June 2025

DS Virtual Gaming Drives Strategic Alliances and Regional Expansion in the Peruvian Market Starting at PGS 2025 

(Lima, SoloAzar Exclusive).- With an innovative virtual offering, DS Virtual Gaming is positioning itself as a key player in the growth of the Peruvian gaming market. The company presented agile solutions for physical locations, highlighted the HD quality of its videos, and reaffirmed its commitment to local technical support. Discover how it plans to conquer new markets in Latin America in this interview with Jessica Quevedo, Head of Business Development LatAm. 

Thursday 10 Jul 2025 / 12:00

"Regulation of Remote Gaming and Remote Sports Betting in Peru": Conference at PGS 2025

(Lima, SoloAzar Exclusive).- Peru Gaming Show 2025 was once again the scene of valuable conferences on the present and future of Gaming within the Latam region. In this context, the lawyer and specialist in corporate and regulatory law, Constante Traverso was the speaker at the conference that gives title to this article, where he presented a critical look at the legal, tax and compliance aspects that affect the sector, as well as its benefits and sustainable development.

Thursday 10 Jul 2025 / 12:00

Air Dice Consolidates Its Presence in Peru: Regional Outreach and Strengthened Ties at PGS 2025

(Lima, SoloAzar Exclusive).- Air Dice reaffirms its strategic commitment to the Peruvian market during its participation in Peru Gaming Show 2025. Rocío Moitino, Director for Latin America, shared how this event not only boosted the company's regional expansion but also deepened its closeness with key operators, in an environment that focuses on regulation, innovation, and cross-sector collaboration.

Thursday 10 Jul 2025 / 12:00

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