William Hill agrees to Caesars Entertainment’s $3.7 billion takeover offer
Wednesday 30 de September 2020 / 12:47
2 minutos de lectura
(London).- British gambling firm William Hill said it has agreed to be bought by American casino giant Caesars Entertainment for roughly $3.7 billion.

The two gaming companies made the acquisition official Wednesday, less than a week after William Hill revealed it had received competing proposals from Caesars and private-equity firm Apollo Global Management.
The London-based bookmaker said it will recommend that its shareholders approve Caesars’ “fair and reasonable” offer of about 2.9 billion British pounds, which William Hill chairman Roger Devlin called the company’s “best option.” The deal is expected to close in the second half of next year, according to a news release.
“It recognizes the significant progress the William Hill Group has made over the last 18 months, as well as the risk and significant investment required to maximize the US opportunity given intense competition in the US and the potential for regulatory disruption in the UK and Europe,” Devlin said in a statement.
Caesars contends the tie-up will help the companies build on their existing partnership in the US to take advantage of the fast-growing American sports-betting and online gambling market, which could be valued at up to $35 billion as more states legalize gaming.
Caesars and William Hill already run a joint venture in the US that allows the British firm to take sports bets both online and at Caesars properties, of which there are more than 50 across the country. But Caesars said this week that it could terminate key pieces of the agreement if William Hill were acquired by Apollo, which first approached it with a takeover proposal last month.
An Apollo spokeswoman declined to comment Wednesday.
Caesars’ stock price was up 1.8 percent in premarket trading Wednesday at $55.50 as of 7:39 a.m., while William Hill’s London-listed shares were recently trading roughly flat at 274.32 British pence ($3.53).
Categoría:Sportsbook
Tags: Sin tags
País: United Kingdom
Event
GAT Expo CDMX 2025
28 de August 2025
Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025
(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.
Tuesday 16 Sep 2025 / 12:00
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.