Wimbledon: Sportradar Renews Official Data and AV Betting Rights Agreement

Agreement Extended Beyond 2026

Sportradar Group AG has announced a multi-year extension of its official data and audiovisual (AV) betting rights agreement for The Championships, Wimbledon. The rights were originally secured through the company’s acquisition of IMG ARENA in 2025.

The renewed agreement with the All England Club, the organizer of Wimbledon, ensures that Sportradar remains the exclusive global distributor of the tournament’s official data and audiovisual betting rights. The deal covers both the main draw of The Championships and the Qualifying Competition.

Enhancing Betting and Fan Engagement Experiences

The extended partnership will enable Sportradar to further integrate Wimbledon’s official data into its sports betting solutions and fan engagement products.

Planned developments include the expansion of micro-betting opportunities and player-focused markets powered by the company’s real-time odds technology. These innovations are designed to enrich in-play betting experiences and drive engagement throughout every point, game, and set.

Sportradar currently delivers more than 40,000 tennis matches annually to its global client network.

Sportradar Highlights the Value of Wimbledon

Moritz Gloeckler, Executive Vice President of Rights and Strategic Projects at Sportradar, emphasized the significance of the agreement and its impact on the global betting ecosystem.

“The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, as well as to the integrity services we will provide. By integrating advanced live markets and micro-betting capabilities, we are enabling our partners to deliver more immersive engagement throughout every point, game, and set,” he said.

All England Club Focuses on Innovation and Integrity

Paul Davies, Associate Director of Broadcast, Production & Media Rights at the All England Club, welcomed the continuation of the partnership, highlighting its role in both innovation and event integrity.

“We are pleased to extend our relationship with Sportradar for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport,” he stated.

Strategic Asset for the Global Betting Market

With this renewal, Sportradar strengthens its position as one of the world’s leading providers of sports data and betting content, while reinforcing Wimbledon’s status as one of the most valuable properties within its portfolio of official rights. The agreement also enhances the company’s live betting offering at a time when demand for more dynamic and personalized wagering experiences continues to grow.