Interviews
Air Dice Strengthens LATAM Presence with BiS SiGMA São Paulo Trade Show
2 minutos de lectura
(São Paulo, SoloAzar Exclusive).- Erkki Nikunen, Partner & CBDO at Air Dice, discussed the company’s participation at BiS SiGMA São Paulo. In this exclusive conversation with SoloAzar, he shares insights on their experience as exhibitors, business opportunities generated, and the company’s vision for Brazil and the wider Latin American market.
Air Dice strenghtened its presence in Brazil
When asked what motivated Air Dice to participate in this edition of BiS SiGMA, Nikunen said: “Latin America is becoming an increasingly important region for Air Dice, and BiS SiGMA São Paulo is one of the key meeting points for the industry in this market. For us, the event was a great opportunity to deepen relationships with partners, better understand local market dynamics, and showcase the direction Air Dice is taking as a studio. Brazil's regulated market development also makes this the perfect time to strengthen our presence in the region.”
BiS SiGMA São Paulo: Energetic experience from start to finish
“The experience was highly energetic and rewarding from start to finish. There was strong engagement at our stand throughout the event, and we had many productive conversations with operators, aggregators, and industry professionals from across LATAM. Our booth design created a relaxed but memorable atmosphere, which helped spark interest and made networking feel natural and approachable," said Nikunen.
Business opportunities and networking
“We connected with a wide range of companies looking for fresh content and long-term partnerships in the region. In addition to meeting potential new operators, we also had valuable discussions around distribution, localized content strategies, and future collaborations. The event confirmed that there is strong appetite in LATAM for distinctive gaming experiences and reliable content providers.”
Nord Legends lineup
“At BiS SiGMA, we focused on presenting the newest additions to our portfolio, including titles from our evolving Nord Legends lineup. We highlighted games that combine strong visual identity with entertaining mechanics and immersive themes. We also introduced upcoming concepts that reflect our focus on creativity, quality production, and content that stands out in a competitive market.”
Extensive prospects for sustained growth in Brazil and LATAM
“We see enormous long-term potential in both Brazil and the wider Latin American market. The region is evolving quickly, with growing player engagement and increasing opportunities for regulated operations. At the same time, players in LATAM are looking for entertaining, high-quality content with strong personality, which aligns very well with Air Dice's approach to game development. We believe this is only the beginning of a very exciting growth phase for the region.evolving market and strengthening our footprint throughout Latin America,” he concluded.

Categories: Events
Region: Europa
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