BetStarters' Objectives and Results at SBC Summit 2026

“We approached SBC Summit 2026 with very high expectations, particularly as BetStarters is currently going through an important phase of growth, strengthening its international presence and expanding its brand positioning.”

Córdova explained that the company aimed to introduce its technology offering to new operators, strengthen strategic relationships, and highlight the experience and industry knowledge behind its business.

BetStarters is part of a group that brings together professionals with more than 25 years of experience in the iGaming industry, combining technological expertise with operational knowledge. This background enables the company to understand operators' challenges firsthand and develop solutions aligned with their business needs.

According to Córdova, the response throughout the event was extremely positive, with a significant number of visitors to the company's stand, including operators, business partners, and industry professionals from different markets interested in its platform and potential collaboration opportunities.

“We believe we successfully achieved our objectives. Beyond the number of meetings and connections established, SBC Summit confirmed the growing interest in our offering and in a technology-driven approach where flexibility, close relationships, and operational expertise play a fundamental role.”

Business Opportunities and Strategic Partnerships

SBC Summit once again served as an important meeting point for operators, suppliers, affiliates, investors, and other industry stakeholders. For BetStarters, the event provided opportunities to connect with representatives from different international markets and explore new business possibilities.

“Throughout the event, we held highly productive discussions with operators interested in integrating new technology solutions into their businesses, as well as with business groups and investors from complementary sectors, including technology, financial services, and payment solutions, who are increasingly recognizing the significant growth opportunities within the iGaming ecosystem.”

The company also explored potential synergies with strategic partners seeking to diversify their operations and develop new projects within the industry.

Córdova highlighted the growing interest in iGaming among businesses and investors outside the sector, who increasingly recognize its potential for innovation and expansion.

“We returned from the event with concrete business opportunities, stronger relationships, and promising discussions that we expect to turn into strategic partnerships and projects over the coming months.”

European Market Evolution and International Differences

Regulation, Technology, and Operational Efficiency

Córdova described Europe as one of the leading benchmarks in the iGaming industry, particularly due to its market maturity, technological development, and evolving regulatory frameworks.

“We are seeing an increasingly demanding market, where operators prioritize platform stability, security, regulatory compliance, and the ability to deliver differentiated player experiences. In this environment, innovation and operational efficiency have become essential factors for maintaining competitiveness.”

In comparison, Latin America and Africa offer different market dynamics and significant growth opportunities. According to the BetStarters executive, these regions have varying levels of market development and regulation, making technological flexibility, adaptation to local requirements, and scalable solutions decisive factors.

“At BetStarters, we understand that there is no one-size-fits-all approach. Our vision is to support each operator with solutions tailored to their specific commercial, regulatory, and technological environment.”

He added that the industry's future will depend on combining global innovation with local market expertise, an approach that is central to the company's international expansion strategy.

Connekto and BetStarters' Boutique Technology Approach

Personalized Solutions and Long-Term Relationships

The feedback received from operators and industry professionals at SBC Summit reinforced the company's confidence in its strategic direction. Córdova explained that BetStarters has been working intensively to strengthen its brand identity through a rebranding campaign and a more active marketing and communications strategy, increasing its visibility across international markets.

During the event, the company introduced its offering to operators who had not previously explored BetStarters in depth. One of the aspects that generated the greatest interest was its business philosophy.

“We position ourselves as a boutique technology partner because we believe in building close relationships, providing personalized attention, and developing solutions that genuinely respond to each operator’s needs.”

At the core of this approach is Connekto, BetStarters' proprietary platform, which is modular and flexible and is supported by a team with extensive operational and technological expertise.

“Our philosophy is very clear: businesses should not have to adapt to technology; technology should adapt to the business.”

Córdova emphasized that the company's approach goes beyond offering technological features, focusing instead on supporting the long-term growth of its partners. He also highlighted the role of the people behind the platform in delivering reliable and efficient solutions.

“At BetStarters, we firmly believe that the people behind the platform make as much of a difference as the efficiency and reliability of the technology itself. After all, it is precisely this combination of human expertise and technological excellence that enables us to move from the ordinary to the extraordinary, and beyond, just as our brand's signature payoff proudly states.”

Reflecting on the company's experience in Lisbon, he stressed that operators increasingly expect more than technology suppliers.

“One of our key takeaways from Lisbon is that operators are not simply looking for technology providers. They are looking for strategic partners who understand their businesses, can adapt to their needs, and are committed to building long-term relationships based on trust. And that is exactly the positioning we aim to continue strengthening at BetStarters.”

International Expansion and Strategic Markets

Latin America, Peru, and Africa Among the Priorities

Following SBC Summit 2026, BetStarters' main priority is to continue implementing its international expansion strategy, consolidate existing business opportunities, and advance new projects involving strategic operators.

The company currently supports more than 20 brands across Latin America, Africa, and Europe. It is also working on new integrations, developments, and launches aimed at strengthening its presence in these markets.

Latin America remains one of its main growth priorities. Córdova pointed to the region's considerable potential while emphasizing the need for local market knowledge, technological flexibility, and commercial strategies tailored to each country.

Peru has a particularly important role in the company's expansion plans.

“In this context, Peru plays an important role in our expansion plans. We are currently moving forward with a new project and plans to open an office, which will allow us to strengthen our regional presence and work even more closely with our clients and business partners.”

At the same time, BetStarters continues to identify opportunities in other Latin American markets and Africa, where demand is growing for flexible, scalable technology solutions that can accommodate different business models.

Sustainable Growth and Strategic Partnerships

Córdova clarified that the company's strategy is not limited to geographical expansion or increasing the number of operators using its platform. Instead, BetStarters aims to grow sustainably, carefully selecting its projects and delivering tangible value to its partners.

The company intends to build on its experience, technology, and industry backing while maintaining a business philosophy centered on trust, close relationships, and long-term collaboration.

“Our objective is clear: we do not want to be just another technology provider in the industry. We want to become a true strategic partner for our operators.”