"The biggest takeaway for us was validation"

Betting Software Head of Digital Marketing - Ilia Chumak, described the company's experience at SiGMA North America. “Honestly, it was a blast for the BSW team. Mexico City had this great energy, you could really feel how fast North and Latin America are heating up as gaming markets. The biggest takeaway for us was validation: seeing how much interest our top-up terminals and turnkey platform got told us BSW is building exactly what this market needs right now. Operators aren't looking for another flashy pitch, they want practical solutions that actually solve their problems, like turning cash-heavy offline players into online revenue.”

What business opportunities and conversations regarding growth came out of the event?

“We walked away with a real pipeline, not just handshakes and photos. BSW met a bunch of new game providers we're now actively talking to, and had some great conversations with existing partners that took those relationships to the next level. Right now our team is verifying several deals that came straight out of conversations at our booth, both around our terminals and our turnkey platform. Still early on some of them, but the quality of these leads was noticeably better than what you usually get from a big trade show.”

Tailored Solutions for a Booming LatiAm Market

What potential do you see in Mexico and the broader LATAM region, and how does it fit your growth strategy?

“Mexico really does feel like the bridge everyone talks about. It's got regulatory momentum, solid payment infrastructure, and a huge offline player base that fits BSW's terminal and turnkey solutions perfectly. This region isn't a nice-to-have for us, it's central to how we plan to grow. If BSW can help operators expand from Mexico into the rest of LATAM using the same platform and support, that's a big part of our roadmap for the next few years.”

What products or innovations did you showcase, and what market needs are they addressing?

“BSW brought three products to the floor: our top-up terminals, our turnkey iGaming platform, and our API Games Aggregation solution. The terminals and the platform got the most love, and that actually tells us a lot about where the market's head is at. There's a massive offline, cash-based player segment across the region, and BSW's terminals fix that instantly, no cashier needed, no extra headcount. And for operators who want their own branded casino and sportsbook up and running fast, our turnkey platform gets them live in about 9-12 weeks without building everything from scratch.”

Regulatory landscape and growing demand 

What are your next steps for North America and LATAM, and what trends are you watching?

“Right now, priority number one for BSW is turning those deals we're verifying into live, running operations. Beyond that, we're watching the regulatory landscape closely across LATAM since licensing timelines really shape how fast operators can move, and we want to be ready ahead of that curve. We're also keeping a close eye on the growing demand for cash-to-online payment bridges in offline-heavy markets, that's exactly our terminal network's sweet spot, and we think it's going to be a big growth driver for BSW in the region,” Ilia concluded.