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Interviews

Netabet Showcases Innovation and Growth Strategy at GAT Mexico, Eyes Expansion Across Latin America

Friday 05 September 2025 / 12:00

SoloAzar Exclusive

2 minutos de lectura

(Mexico City, SoloAzar Exclusive).- Nayeli Michel Reyes Rios, Chief Commercial Officer (CCO) of Netabet, sat down with SoloAzar to discuss the company’s debut at the recent GAT Mexico event. In the interview, she shared insights into the evolving landscape of Mexico’s games of chance industry, highlighting both the challenges and the promising opportunities that lie ahead for operators in the region.

Netabet Showcases Innovation and Growth Strategy at GAT Mexico, Eyes Expansion Across Latin America

Netabet's Debut at GAT Mexico

“Our first participation in GAT Mexico exceeded our expectations,” said Reyes Ríos. “It was a space that allowed us not only to present our value proposition to the market, but also to generate direct dialogue with operators, suppliers, and industry leaders. The event's organization and attendee profile made this experience an ideal platform to showcase what Netabet represents: innovation, trust, and responsible entertainment.”

Netabet: License in Mexico and Product Presentation

“Netabet's participation focused on showcasing our comprehensive online sports betting and casino ecosystem, highlighting our license in Mexico and commitment to regulatory compliance. During the fair, we were able to convey our focus on user experience, robust technological support, and our secure top-up and withdrawal solutions,” added Reyes Ríos, who added that direct contact with potential partners and clients was one of the most valuable aspects of the firm's presence at the event, also highlighting the boost it provided for negotiations with its suppliers.

Accelerated Growth of the Mexican Market

“The Mexican market is experiencing accelerated growth, with a high level of interest in sports betting and online casinos. Among the main opportunities are the digitalization of users, the opening to new payment methods, and the professionalization of the sector,” she added.

Technology to Meet the Challenges

When asked about the challenges, Reyes Ríos responded: “They focus on regulation and the need to generate greater user trust through responsible gaming practices and fraud prevention. Netabet is prepared to face these challenges with technology, transparency, and top-notch customer service.”

Technological Innovation, Partnerships, and Regulation

“In Mexico, Netabet has consolidated a user base that recognizes us as a reliable and dynamic platform. Our goal is to expand that presence to Latin America, focusing on emerging markets where regulation is advancing and interest in digital entertainment is growing. To consolidate our position, we are focused on three pillars: technological innovation, strategic partnerships, and a strong commitment to regulation and responsible gaming.”

Netabet Goals

"In this edition, we were able to generate brand visibility, establish connections with key players in the sector, and validate that our offering is aligned with what the market is looking for. In the short term, our goals are to strengthen the user experience and expand our acquisition campaigns. In the medium term, we seek to expand regionally, positioning ourselves as one of the leading platforms in Mexico and Latin America in terms of innovation, security, and entertainment," concluded Reyes Ríos.

 

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Categories: Events

Tags: GAT EXPO Gaming & Technology,

Region: Europa

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