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Interviews

Onlyplay shines at iGB L!VE with global growth, strong partnerships, and innovative products

Tuesday 15 July 2025 / 12:00

2 minutos de lectura

(London, Exclusive SoloAzar).- Back from the vibrant iGB L!VE Event, Onlyplay team had a great time during two days at Excel London, on July 2 and 3. Anna Serheieva, Head of Partnerships at Onlyplay, shared with SoloAzar her impressions about their great performance during the tradeshow, and the highlights of their positive reception of their latest prodcuts.

Onlyplay shines at iGB L!VE with global growth, strong partnerships, and innovative products

What motivated your company to participate in this edition of iGB Live?

As you know, iGB Live is one of the must-visit shows in the industry, for us it is already the traditional one to attend. Focused on affiliates,  it still has the big room for b2b to recap and maintain strength of relationships. We came to connect, to share our latest work, and to explore what’s next. Our team was excited to meet both new faces and long-time partners. It was about being part of the global movement shaping iGaming’s future.

How would you describe your overall experience as an exhibitor at iGB Live 2025?

Very positive. We had many visitors at our stand. People came to see our games and talk about business. Sounds too obvious,  but that’s exactly what it was! We had warm meetings with old friends and made new connections too. It was a strong and successful event for us.

This year, our booth had a clear message – GGR: Grow Good Relationships. This is our motto,  our focus,  our goal. The igaming community itself is more than just doing business guided by key indicators of progress, it’s not just about revenue – it’s about building strong and honest connections and creating the opportunities,  and the synergy. We truly felt the power of good relationships in action.


What were the main innovations or products you showcased during the expo?

We presented our TapGame™ mechanics, including the hit Piggy Tap™ – a multiplayer tap-based game with strong performance results. We also showcased our ultra-light Crash games like CosmoX and GoalX, made for markets with tough internet connection conditions,  as well as the freebets tool recently implemented for crash games. On the slot side, we introduced new titles like Coin Flynn Deluxe. All of them focus on speed, fun, and smart design, all of them bring the innovation to action. 

How What was the level of interest from attendees and potential business partners?

People were curious and open. Operators were especially interested in our mobile-first and lightweight formats. We also had a lot of questions about our TapGame™ series and how it compares to traditional slots. It was clear that innovation matters – and that our products are standing out.


Which topics stood out as key trends?

Retention, simplicity, and mobile-first performance. Everyone is looking for games that are fast, social, and easy to play. Low data consumption was also a big theme – especially around crash games and specific target markets. And of course, gamification and marketing tools empowering the game portfolio and improving player engagement and game performance are gaining more attention.

What value do you think iGB Live brings to the growth of the global gaming industry?

iGB Live brings people together. The level of organisation is always high. This sets the quality trends and forms attendees expectations regarding the industry events,  and in its turn impacts the way exhibitors showcase themselves. This shapes the perception of you in the market and boosts your brand and business on many layers. It helps build trust, spark collaboration, and share ideas that push the industry forward. It’s a place where creativity meets business. For expanding companies like Onlyplay, it’s a perfect space to connect, learn, and grow globally.

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Categories: Events

Tags: iGB Live!, Onlyplay,

Region: Europa

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