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Interviews

“SBC Summit LatAm was an excellent opportunity to showcase a number of new product features to the Latin American market”: Gevorg Rushanyan, Digitain

Wednesday 09 November 2022 / 12:19

2 minutos de lectura

(Miami, SoloAzar Exclusive).- SoloAzar interviewed Gevorg Rushanyan, Senior Sales Manager at Digitain, who participated at recent SBC Summit Latam. He commented about the new sportsbook features and bonuses that they have developed and talked about the current situation of the gaming sector in the regional market, among other things.

“SBC Summit LatAm was an excellent opportunity to showcase a number of new product features to the Latin American market”: Gevorg Rushanyan, Digitain

What novelties/ activities has Digitain presented at the show?


The event was an excellent opportunity to showcase a number of new product features to the Latin American market. These included new sportsbook features and bonuses that we have developed for the tournament.


Our new fully featured, one-stop, iGaming platform; Centrivo, was also introduced at this show. It’s a fantastic basis on which to build a successful, sustainable and profitable betting and gaming operation. With its comprehensive range of products, flexible tools and content to ensure that our partners can differentiate their offering in any marketplace. Cutting-edge Centrivo, with its application of AI and Machine learning, is also certified for legal markets in LatAm.


Our new payment gateway was also featured at the expo, to great acclaim. With around 400 payment providers already integrated, and with a great range of those covering this target market, we are providing partners with a highly secure and effective method to ensure customer transactions are processed swiftly, safely and efficiently. It’s important to understand how important a trusted payment gateway is to the players; it can really be a “moment of truth” when it comes to player loyalty and retention.


What are the iGaming challenges in the Latam market comparing with the European and US market?


I find that in this region, to satisfy the demand of our new partners, we need to ensure our platform and content can be diversified and localized – but driven by regional market and user requirements. A one-size fits all approach is not the way to go.


We have to ensure in Latam that betting opportunities provided are enhanced, especially in-play, to meet the growing demands of the customers – and these will differ across both continents – from NBA and NFL in the north to MMA in the south – although football continues to be the “hero” sports betting product, no matter where the player is in the world.


In Europe and USA there seems less need for this flexibility in the main, although state and country regulations – which are always unique to the region, need to be accommodated.


Have you showcased any innovative product or service related to the Qatar World Cup 2022?


We understand the importance of the World Cup for our partners, so we have been busy preparing some new offers, promotions and additional content for them to ensure their players remain engaged and loyal for the duration of the tournament.


We have developed a World Cup Predictor game that operators can customise to suit their marketplace and can reward their players with prizes or free bets.


As well as this, we have launched a new World Cup Player Tournament application, allowing our partners’ players to participate and win prizes based on their skills in predicting and betting on the competition results.


We have a wealth of new bonuses, bet boosters and dedicated promos for the competition – one of my favourites is our “2 Goals Early Pay-out” offer, where we will settle bets as winners if a team goes ahead in a match. It applies to both singles and multi bets – so is bound to be a winner with players who like to re-invest.


What feedback have you received from your clients and visitors at the Expo?


The feedback was very positive, and the show overall was a great success, not just for us, but for all exhibitors, in my opinion. Every year it gets bigger and better – so congratulations and our thanks must go to the organizers, who continue to do an excellent job


Visitors to our stand were excited to hear about our new products and features that makes our operators shine in their markets, particular our sportsbook and new platform.


How does your company look the 2023 for the Latam market related to iGaming and Sportsbook?


We will continue to focus on LatAm region in terms of growth, looking to develop where we are already strong and to penetrate those areas where we have yet to create partnerships


We strongly believe the quality of our platform and range of services, as well as our industry experience make us extremely well positioned to be the best, flexible solution for operators in Latam.  As well as this, our collaboration with footballing legend, Figo, will help further develop trust and recognition in the Digitain brand.


Digitain obtained the Award to the Esports Provider of the Year. What can you comment on the matter?


To receive this award was a real honour and is a great reflection on the hard work that the team behind the product has put in over the last few years.


Betting on eSports has been growing globally for the last few years, especially during the early stages of Covid 19, when live sport took a hit. We have developed our own Esport product as well as offering a choice of premium providers to our partners.


For progressive operators, this product is a very good way to recruit a new demographic of players into their business. We are seeing very good data on this in LatAm, especially from Brazil.


Categories: Events

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Region: Europa

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