Held in the wake of Brazil's newly launched betting regulations, SIGMA Brazil 2025 features a diverse array of participants, including betting operators, platform providers, game developers, payment companies, media outlets, and other key industry players.

Yesterday, on the first day, there were many visitors, who entered the show through the 3 enabled entrances. In the ribbon cut ceremony, SIGMA organizers, among them Eman Pulis, founder of the SiGMA Group, Alessandro Valente, event co-founder and Carlos Cardama, CEO of Games Magazine Brasil, gave their respective speeches.

Rubens Barrichello, ex pilot of Formula 1, attended the event, specially invited by Cactus Gaming and Games Magazine Brazil.

At Uplatform stand there is an interactive game where you can win between $50 and $100.

There is a large variety of food trucks and a sector of puffs where people can sit down, work and relax.

To conclude the first day, several businesses organized small shows like Carnival. Throughout dinner, traditional Brazilian dancers, drummers, and acrobats added a vibrant splash of color and culture to the night’s festivities.

Betting operators, platform providers, game developers, payment companies, media outlets, and more are present at the first BiS SiGMA Americas held after the launch of betting regulation in Brazil.

Agenda for today Wednesday 9

09:30–19:00 SHUTTLE SERVICE

10:00–18:00 EXHIBITION – DAY 2

10:00–19:00 PARKING FOR DELEGATES & TICKET HOLDERS

11:00–16:25 CONFERENCE – AMERICAS 2025 – DAY 2

ITAIM Stage

11:00 – 11:05 / Conference Opening – Itaim Stage

11:05 – 11:35 / Panel – Lotteries in Transformation: Tradition and Innovation in Brazil’s Emerging Gaming Landscape

The gaming market is evolving rapidly, driven by Fixed-Odds Betting regulation. This panel explores the future of traditional lotteries at Caixa and state levels, Caixa’s entry into online gaming, and the role of lottery agents in this changing landscape. 

11:40 – 12:20 / Panel – The current challenges of state lotteries in Brazil

This panel explores the challenges of state lotteries in Brazil, from new models to regulatory adaptation after the Supreme Court’s decision. Experts will discuss legal frameworks, transparency, and federal-state cooperation, highlighting opportunities for sustainable expansion. 

12:25 – 12:55 / Panel – Lotteries and Gaming as Economic Drivers: What Role Will Lotteries Play in the Country’s Economic Landscape?

The gaming and betting industry thrives in countries with strong regulations, like Las Vegas and New York, creating opportunities but also risks. This panel explores how to balance market growth with mitigating issues like gambling disorders and match-fixing.

13:00 – 13:40 / Panel – Playing for Good: Lotteries as Funders of Social Initiatives for State Governments

Lotteries aim to fund social causes, supporting healthcare, education, and transport. This panel explores their role in securing resources, real-world applications of lottery funds, and how authorities and operators can expand the sector for greater impact.

13:45 – 14:25 / Panel – State and Municipal Lotteries: A Systemic Analysis of Risks and Opportunities

Brazil’s state and municipal lottery market faces unique challenges and opportunities. This panel examines regulatory fragmentation risks, benefits for public revenue, and local development, exploring strategies to ensure transparency and drive regional growth.

14:30 – 15:00 / Panel – The Gaming Market and the Fine Line Between Legality and Criminal and Consumer Risks

With the regulation of betting evolving in Brazil, challenges remain in legal security, business practices, and consumer protection. Experts will discuss the legal boundaries of operations, risks of financial crimes, compliance, and measures for safe and responsible gaming.

15:05 – 15:35 / Panel – Tax Incentives and Taxation: How Can the Reform Transform the Betting Market?

The Tax Reform may impact the betting market in Brazil. This panel discusses new tax rates, double taxation, tax incentives, and strategies to strengthen competitiveness, ensuring legal certainty and sustainable growth.

15:40 – 16:10 / Panel – Responsible Gaming: Inspiring Stories in the Fight Against Gambling Addiction

Success stories in combating gambling addiction highlight responsible gaming’s importance. This panel showcases initiatives using technology, education, and support to identify risks and offer solutions, fostering a safer, ethical market and strengthening the industry.

Jardins Stage

11:00 – 11:05 / Conference Opening – Jardins Stage

11:05 – 11:35 / Panel – ABRAJOGO Uniting Forces: How Collaboration Between Businesses and Government Can Strengthen the iGaming Market

ABRAJOGO, Brazil’s leading iGaming association, promotes a transparent and ethical sector. This panel explores its role in uniting businesses, government, and institutions to foster dialogue, support regulation, educate the market, and drive sustainable growth. 

11:40 – 12:10 / Panel – The Vital Role of Associations in Shaping Brazil’s iGaming Market

Associations are key to a sustainable iGaming market in Brazil. This panel explores their role in shaping regulations, supporting operators, and engaging authorities. Experts will discuss education, collaboration, and their impact on the sector’s credibility and growth.

12:15 – 12:45 / Panel – Building Bridges: How Associations Facilitate Dialogue Between Government and the iGaming Market

Associations serve as key mediators between the government and Brazil’s iGaming market. This panel explores how they foster dialogue, align interests, and promote a transparent regulatory environment, strengthening trust and positioning Brazil as an industry leader. 

12:50 – 13:30 / Panel – Behind the Operations: Trends and Challenges in Betting Platforms

Betting platforms are vital to the iGaming market, linking operators and players through advanced technology. This panel explores trends like innovation, scalability, and customization, while addressing challenges such as regulation, security, and system integration. 

13:35 – 14:05 / Panel – Addressing the Law on National Streaming Content for the Local Market

14:10 – 14:40 / Panel – Integrity in Sport: Technology and Innovation as Allies Against Match-Fixing

Sporting integrity is increasingly challenged by betting, but technology is proving essential in combating match-fixing. This panel explores how AI, big data, and blockchain monitor suspicious patterns, protect event credibility, and shape the future of sports integrity. 

14:45 – 15:15 / Panel – Building Lasting Partnerships: How Operators Can Enhance the Bettor’s Journey

Strong operator-bettor partnerships are key to a trustworthy, satisfying experience. This panel explores how personalized offerings, customer support, and ethical practices foster loyalty and engagement, while retention strategies create mutual value and market sustainability. 

15:20 – 15:50 / Panel – The Thrill in Real Time: How Live Games Are Transforming the Bettor’s Experience

Live games like poker, blackjack, and roulette are revolutionizing Brazil’s iGaming market with immersive experiences. This panel explores how regulation fuels their popularity and the importance of adapting to local preferences, blending innovation, accessibility, and cultural engagement. 

15:55 – 16:25 / Panel – A New Era: Brazilian Behaviour in the World of Regulated Gambling

Brazil’s regulated iGaming market has transformed player behavior. This panel explores how regulation has influenced consumer preferences, habits, and emerging trends. Experts will discuss how operators can adapt by offering experiences focused on transparency, responsibility, and innovation.

Paulista Stage

11:00 – 11:05 / Conference Opening – Paulista Stage

11:05 – 11:40 / Panel – Stablecoins and Payments Ecosystem: User Acquisition, Infrastructure and Regulation Hurdles

Unlike the usual crypto rollercoaster of value volatility, stablecoins bring an alleged dose of stability to the digital currency game – how will it change digital assets and payments landscape?

11:45 – 12:15 / AI Workshop & Live Demo: Crafting an AI strategy for your business

Join us for a remarkable showcase of the latest AI apps and tools that can be instantly used to scale business infrastructure, or simply improve your daily routines.

12:20 – 12:50 / Panel – How AI Agents Are Changing the Game for Business

Businesses today are leveraging AI agents to transform their operations, make decisions, and grow. Join seasoned AI experts to learn about examples and practical insights into the tangible benefits of AI agents, and why every entrepreneur should consider integrating these tools into their operations.

12:50 – 13:05 / Keynote – The Fight for Change: How SiGMA Foundation is Driving Impact in Sport and Beyond

Discover how the SiGMA Foundation is fostering positive change across the Americas through community development, education, and healthcare initiatives.

13:10 – 13:35 / Panel – Poker in Brazil: Status and Updates

While Brazil’s poker scene is exploding, fueled by a thriving online and live market, learn more about the legal landscape, the rise of poker influencers, and how social media driving the game’s popularity.

13:40 – 13:55 / Keynote – Responsible Gaming Best Practices from Around the Globe and their Application to Brazil’s Market

14:00 – 14:30 / Keynote – Best Performance Practices with Meta

Meta

14:30 – 15:00 / Is Brazil’s iGaming Playbook a Jackpot or a Gamble?

Explore key compliance challenges, the impact of public consultations, and whether Brazil’s model sets the stage for LatAm success – or serves as a caution.

15:05 – 15:20 / Keynote – The Brazilian Online Market in Numbers

Unveiling analysis of the newly regulated online betting and iGaming market, along with detailed estimates of the illegal market and why customers still use unlicensed operators.

H2 Gambling Capital

15:25 – 15:50 / Panel – Brazil’s Sports Betting & Esports Landscape

18:00–20:00 NETWORKING DRINKS

18:00–00:00 CENTURION MMA FIGHT

19:00–00:00 SiGMA POKER TOUR OPENING SATELLITE

19:30–22:30 iGATHERING DINNER

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