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Interviews

Vlad Chernov: "N1 Partners holds a solid and recognizable position in the European iGaming market"

Friday 05 December 2025 / 12:00

Exclusive SoloAzar

2 minutos de lectura

(Rome, Exclusive SoloAzar).- Fresh from SiGMA Central Europe, Vlad Chernov—Deputy Head of Affiliates at N1 Partners—discusses the products that drew the most attention at the event, the audience’s reaction to the group’s latest solutions, and explains how N1 Partners is strengthening its position in the European market.

Vlad Chernov: "N1 Partners holds a solid and recognizable position in the European iGaming market"


Products and solutions showcased at SiGMA Central Europe

"In Rome, we showed N1 Partners as we were: a multi-brand affiliate program with strong Tier-1 casino and betting offers. Our main story was the N1 Puzzle Promo and its grand prize – a real Robinson R22 Beta II helicopter. And being in Italy, the home of racing and speed, made it feel like everyone was one step closer to that prize – adding yet another “type of transport” to the journey, perfectly matching the Formula 1 energy and iconic Italian motorsport vibe.

We built the stand around a racing pit-stop atmosphere to amplify that feeling. They chatted, asked questions, and relaxed over drinks from our bar – from coffees to cocktails. And, of course, many couldn’t resist trying real Italian gelato right at the stand".

“People felt comfortable, engaged, and genuinely curious. Many asked detailed questions about deals, GEOs, and how to integrate the promo into their funnels. The feedback we heard most was that they loved the mix of clear numbers and a fun, long-term story. It felt like a campaign they could build content around – and in Rome, surrounded by racing culture, that story landed even stronger”.


Networking, visitor quality, and business opportunities

"SiGMA Europe in Rome proved to be very strong across key parameters – networking, visitor quality, and business opportunities.

The networking was dense: almost every conversation was meaningful rather than superficial. The format and atmosphere of Rome definitely contributed to more lively and productive interactions.

The quality of visitors was a pleasant surprise. There was far less random traffic and far more real decision-makers – affiliate leads, acquisition managers, product teams, and SEO partners. Business opportunities also increased. Partners came with specific requests related to Tier 1, deals, funnels, and long-term activities. We left with a very solid pipelineOverall, it was one of the most productive European events we’ve attended in recent years".


 The European market

"Today, N1 Partners holds a solid and recognizable position in the European iGaming market. We operate as a multi-brand affiliate program and direct advertiser with 14+ licensed casino and betting brands across Tier-1 GEOs, which already sets us apart from many local competitors who work in 1–2 markets or rely on a single product.

In the global market, we stand out through our focus on building long-term win-win relationships with partners in community, personalized approach, and exclusive offer.

 What makes our offering stand out is a combination of factors:

     High-value Tier-1 offers with strong metrics – including Reg2Dep conversion of up to 70% and consistently high LTV.

    Clear communication and personal support from experienced affiliate managers with top personalized offers.

    Powerful long-term promo activities, like the N1 Puzzle Promo with a real Robinson R22 Beta II helicopter as the grand prize – definitely our number one tool for creating strong affiliate community

   A full ecosystem of products, analytics, and processes built to support affiliates at every stage.

  Tier 1 gaming market 

 "Tier-1 markets today are very competitive, but still full of room to grow. Regulation is getting tighter almost everywhere, and it logically raises the bar for both operators and affiliates. At the same time, players in these markets expect better UX, faster payments, and more responsible communication. That pushes everyone to take data and product quality more seriously.

The industry never stands still, and we’re constantly looking for new approaches and better payout models for our partners. In addition to the standard CPA/RevShare/Hybrid formats, we offer our top partners flexible options such as EPC-based or guaranteed models. This demonstrates our adaptability and helps us secure top positions while building long-term relationships.

We currently run 10+ casino brands live, and we always provide partners with the strongest converting offers on the most convenient payment models."

To finish, Looking ahead to the close of 2025 and the beginning of 2026, what projects or launches do you anticipate rolling out across Europe?

 "The biggest point ahead, for sure, is the N1 Puzzle Promo grand finale in Barcelona during iGB/ICE Europe 2026. That’s where we will announce the winner on stage and hand over the Robinson R22 Beta II helicopter and other luxury prizes. For us, besides the show, it is also a way to learn what really motivates affiliates over a full year. We plan to use those insights for new gamified campaigns, with more local missions and flexible rewards across Europe.

We’re also investing in more personalized affiliate tools to help partners achieve stronger, more consistent results. At the same time, our strategy will focus on creating innovative products that boost player engagement as well as developing affiliate community. Our aim is to combine steady, sustainable growth with long-term partnerships built on trust and transparency".

Relive SiGMA Central Europe experience with SoloAzar's social media coverage and exclusive interviews. Follow us on LinkedIn and Instagram to stay in the loop!

Categories: Events

Tags: SIGMA EUROPE, N1 Partners,

Region: Europa

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