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“We are currently in full expansion of our Latin American team:” Gina Macheri, Betconstruct

Wednesday 01 March 2023 / 12:00

2 minutos de lectura

(Londres, SoloAzar Exclusive Exclusive).- Gina Macheri Figuerola, Regional Director for Peru at Betconstruct, granted an interview to SoloAzar in which she talked about the participation of the firm at recent ICE show and the performance of the company in the Latin American markets, among other issues.

“We are currently in full expansion of our Latin American team:” Gina Macheri, Betconstruct

What have you presented in the 2023 edition of BetConstruct?

BetConstruct announced the beginning of a new era of Resonance by endorsing the Fastex ecosystem. Combining the crypto and gaming industries laid the foundation for a new wave of resonance and success for business developments and new opportunities. Convenience, flexibility, saving time and money: all this is the basis of the ideology behind the creation of the Fastex ecosystem with its extensive range of centralised and decentralised products: Fastex Verse, Fastex Exchange, Fastex Pay, ftNFT marketplace, Fastex Chain, FTN (Fasttoken). That is the novelty of this year, together with all the already known products and all the services that we offer.

What expectations and objectives did you have about the latest edition of ICE?

The second day is always the busiest, however, yesterday was quite a busy day, we have had a fairly significant presence from Latam, unlike the previous year, which suits us quite well, so expectations are important At the development level for the Latam region, more than anything they know much better what the brand is. It is already a well-known brand, for the same reason that we are innovating all the time, and it is important that they are always up to date with the latest technology.

How is the Latam market regarding BetConstruct products?

Latam is a market that is still developing, however, we have some very important references of what online business is. We are a provider that, in addition to giving you the platform solution, gives you 360, gives you services, we have dedicated teams to help you create the business from scratch. We have services that help you sustain the business, such as CRM, affiliates, and now with this new launch of Fasttoken and the Metaverse, Latam can follow in the footsteps of Europe and the US and is also at the forefront. It is the moment in which the Latin American operator must take advantage to also be at the forefront of what is to come in the future. The present is already the future.

In which Latam countries are you present?

We are in all countries. We offer different solutions at the web platform level, with our license, which is the White-level solution, and the turnkey solution, which is the solution of each operator. This works for those who have their own license, it can be from Curacao or Malta, but also for regulated markets, such as Colombia, Mexico, where the operator who has their license can also operate with us through "turnkey".

Suppose I am an online operator and I already have a casino running and I want to purchase BetConstruct products. Are the systems and platforms easy to adapt?

Totally, in fact they can be managed independently but could also create an omnichannel strategy. One of the advantages we have is that we are a very large company, a technology company that can also help you with any type of omnichannel development that you are looking for. You can unify your land-based business with your online business.

What upcoming events will you be present at?

The truth is that we will participate in all events worldwide, in Latin America. The next one is in Cartagena. It is important to meet customers from all countries and these are opportunities that we take advantage of very well.

Anything you want to add?

We are currently in full expansion of our Latin American team, our Latin American team, since we understand that the Latam operator needs customized attention. We have just incorporated a regional director for Uruguay along with the Regional Director for Latin America. We are a team of 3 people who are leading the region. We are very happy to continue growing with professionals from Latin America. 

Categories: Events

Tags: BetConstruct, Sports Betting, Sportsbook , betting software, Live Betting,

Region: Europa

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