Altenar’s Diego Salas: Betting on Flexibility and Growth in Brazil’s $7.5B Market

(Sao Paulo, SoloAzar Exclusive).- At SiGMA South America 2026 in Brazil, SoloAzar sat down with Diego Salas, Altenar’s Head of Sales, to discuss the company’s vision for sports betting in Latin America. With Brazil’s regulated market already generating billions in GGR, Altenar is positioning itself as a strategic partner for operators seeking sustainable growth.

Charlene Andersson from BetSoft: "For us LATAM is definitely a key market to watch"

(São Paulo, SoloAzar Exclusive).- In this interview, BetSoft’s Business Development Manager highlights the event’s energy, Brazil’s momentum, and the opportunities in a region marked by rapid expansion, an active player base, and rising demand for high-quality content.

1xBet Builds Momentum in Brazil and Expands Across LatAm at BiS Sigma South America

(Sao Paulo, SoloAzar Exclusive).- Following the recent launch of its Brazilian license, 1xBet used BiS Sigma South America to strengthen its presence in the region and connect with key stakeholders across Latin America. Strategic Advisor Simon Westbury described the exhibition as highly engaging, highlighting both the opportunities generated on the show floor and the regulatory challenges that lie ahead for Brazil and the wider continent.

Fernando Martinez: "LSports is in the midst of a massive expansion in the LATAM region"

(São Paulo, SoloAzar Exclusive).- Following LSports’ participation at BiS SiGMA South America 2026 Fernando Martinez, the company’s VP of Sales LATAM shares insights on regional expansion, the growing demand for managed services, and how technology is shaping competition in an increasingly regulated landscape.

Maximiliano Ramos: "At Bis SiGMA South America, our main objective was to consolidate Eeze's presence in the region"

(São Paulo, SoloAzar Exclusive).- After Eeze's participation in BiS SiGMA South America 2026, its Partnership Manager LatAm analyzes the growth of the brand in the region, the impact of artificial intelligence and the opportunities opened up by the next World Cup in key markets such as Brazil, Mexico and Argentina.