Affiliates and Acquisition: Keys to Regulated Markets in North America

(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.

Sportradar’s Eduardo Lobato on SBC Summit 2026 and the Future of Sports Betting

(St Gallen, SoloAzar Exclusive).- As the global betting and gaming industry sets its sights on the SBC Summit, SoloAzar caught up with Eduardo Lobato, Enterprise Client Partner Lead at Sportradar. With around 40,000 professionals gearing up for the massive event at Feira Internacional de Lisboa and MEO Arena, Lobato shares an exclusive inside look at Sportradar's strategic goals.

Habanero Previews Its Participation in SBC Summit 2026

(Lisbon, SoloAzar Exclusive).- Habanero's Business Development Executive Milda Mikelioniene discusses Habanero’s latest game mechanics, player trends and growth plans for 2026–2027.

Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"

(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.

CP Games at SiGMA North America: Localization, Integration, and Regional Growth

(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.