"Our focus remains on being the experts who make clients’ wishes come true", Yana Mareva, Uplatform
2 minutos de lectura
(Cyprus, SoloAzar Exclusive).- Yana Mareva, Head of PMO and Account Management at Uplatform granted an interview to SoloAzar to talk about the great performance of the company during this year 2023, and the expectations and goals for the following year 2024. Uplatform is a dynamic sports betting and casino operating platform comprising a highly skilled team whose primary concern is the client success.

What do you think were the most influential facts or developments during 2023 for the firm?
2023 was a year of both challenges and significant achievements for us. Most notably, we expanded our client base by an impressive 70% and doubled our team's size. These milestones were reached amidst the complexities of rapid scaling. Our success is largely due to effective teamwork, efficient training and onboarding systems, and ongoing process optimization. This year also marked important collaborations, particularly with our Asian partners, which I believe will bring fruitful outcomes. We also focused on critical areas like KYC and user verification services, adapting to the evolving regulatory environments by offering flexible Customer Journey Maps, showcasing our commitment to industry leadership.
What trends do you see in the gaming industry and how is the company positioned in order to take advantage of them during 2024?
The gaming industry is currently experimenting with virtual reality, especially in live casinos, aiming to offer players a unique, customizable gaming experience without the need for extensive physical infrastructure. While there's some hesitation regarding the use of specialized VR equipment, the potential here is enormous. We're also leveraging AI technologies to enhance various aspects of our operations, like Customer Support and Risk Management. Our focus is on harnessing these technologies to improve efficiency and decision-making processes. However, the challenge lies in the limited global computing resources necessary for developing and training large language models, but with the right resources and a skilled team, we're poised to make significant strides in the market.
What are your expectations for the gaming industry in 2024 (in terms of new products releases, new markets, new technologies, etc.)?
The sports betting and casino industry witnessed some unexpected developments in 2023, particularly in traditionally conservative markets like Brazil, which recently regulated the industry. We're also seeing a surge in markets in Asia, where there's a strong inclination towards innovative technologies and online platforms. I expect significant growth and opportunities for partnerships in these regions, signaling an exciting era for the gaming industry.
What strategies and projects do the company have in mind for the coming year?
Looking ahead, we're focused on further enhancing our product to better meet business needs. Our aim is to enhance its adaptability for a broader geographical reach and to make it more conducive for independent business management. Key areas of development include optimizing our payment aggregator and placing a significant emphasis on developing and improving our mobile applications.
Anything else you would like to add?
Yes, there are several exciting achievements I'd like to highlight. This year, in addition to the Sigma Award for the Best Innovative Sportsbook and the Starlet Award for the Best Esports Product, some of our personnel have also been recognized for their outstanding achievements. Nelli Melik, the Head of Sales, and my humble self, the Head of PMO & Account Management, received the prestigious 5 Star Top 20 Awards, which celebrate exceptional leadership, innovation, and business development skills in the iGaming industry. These accolades reflect our commitment to excellence and innovation in service to our clients. We also had the opportunity to participate in and visit 11 international events, enhancing our global footprint and gaining valuable insights into diverse markets. More importantly, our focus remains on being the experts who make clients’ wishes come true. As we continue to refine and perfect our solutions, including our newly launched offering, the Casino Aggregator, our primary goal for the next year is to drive even greater profits and success for our clients, staying true to our mission of turning aspirations into tangible results.
Categoría:Exclusive
Tags: Sports Betting, Sportsbook , betting software, Uplatform,
País: Chipre
Región: EMEA
Evento
GAT EXPO CARTAGENA 2025
28 de Abril 2025
Cerró con gran éxito la edición número 26 de GAT Expo Cartagena
(Cartagena de Indias).- La feria más importante de la industria del gaming, el entretenimiento, la tecnología y los Esports en América Latina, culminó con excelente balance comercial y testimonios de satisfacción por parte de proveedores y operadores, autoridades locales e internacionales, asociaciones y principales gremios de la región.
Viernes 02 de May 2025 / 12:00
Así vivió Coljuegos la apertura de GAT Expo Cartagena 2025
(Bogotá).- El presidente de Coljuegos, Marco Emilio Hincapié se refirió a la apertura de la feria GAT Expo Cartagena 2025 como "un espacio muy importante para la industria en Latinoamérica".
Miércoles 30 de Apr 2025 / 12:00
Comité Olímpico Colombiano, GAT Expo y Colombian Official Esports anuncian histórica alianza para impulsar los Esports como disciplina olímpica en Colombia
(Cartagena).- El Comité Olímpico Colombiano (COC) y GAT Esports sellaron una alianza estratégica para promover los deportes electrónicos como parte del ecosistema deportivo profesional del país. La noticia se produjo en acto protocolario llevado a cabo en el salón de exposición de productos y servicios de la industria del juego, ante el Presidente de Coljuegos, Marco Emilio Hincapié, directivos del COC, el CEO de GAT Esports, José Aníbal Aguirre, medios de comunicación e invitados especiales.
Miércoles 30 de Apr 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.