After establishing itself as a leader in the Belgian dice game market, Air Dice is looking to new horizons with a clear international expansion strategy. In this exclusive interview, Rocío Moitino, the company's Sales Director , shares the company's next steps, which include a strong focus on Latin America. With the recent regulation of online gaming in Brazil, Air Dice sees a strategic opportunity to consolidate its presence in a region with significant growth potential and an increasingly professional and competitive ecosystem.

Air Dice has established itself as one of the leading suppliers of dice games for the Belgian market. What factors have been key to achieving this leadership?

Our market leadership in Belgium is driven by a combination of key factors. Dice placement games were already very popular in the country's land-based casinos, and Air Dice was a pioneer in adapting them to the online environment, offering an innovative digital experience that is true to local preferences.

Since our founding in 2005, we've been committed to developing games that go beyond traditional gameplay, combining original content, visual excellence, a solid technological foundation, and the commitment of a highly skilled sales team close to the market.

Thanks to this synergy between product and business intelligence, we've created solutions that connect with players and position Air Dice as a global benchmark in the dice game industry.

 After PGS in Peru, what can you tell us about upcoming industry events or trade shows you'll be attending this year?

After a very positive participation at PGS Peru, our next steps include two key events. We will be present at GAT Mexico, a highly relevant market for our expansion plans in Latin America. Mexico has a mature and passionate player base, which represents a great opportunity for continued growth in the region.

Additionally, we will participate in SBC Lisbon, an event we are strongly committed to and which we believe will consolidate its position as one of the most important trade shows in the industry worldwide in the coming years. At both events, we hope to strengthen relationships with our current clients and open new doors to further position our portfolio.


 

 You recently announced a strategic partnership with SOFTSWISS. How did this alliance come about, and what goals do you hope to achieve with it in Latin America?

We identified that both our global customers and large operators in Latin America could access our games more securely and quickly if they were available through a platform widely recognized for its technical robustness and reliability.

The alliance with SOFTSWISS responds precisely to this need: allowing our titles to reach new markets through a robust technology partner, which will undoubtedly help us accelerate our presence in the region. It's a strategic collaboration with great potential.

 What titles or types of games are currently most successful in the markets in which you operate?

In Latin America, slots continue to be the most successful games. Our new Nord Legends series, launched this year, has been very well received in various markets. Recent titles like Capycabana, inspired by the capybara and global viral trends, and Wild Cash Machine, with a classic slot design, have also performed excellently.

Preferences vary from country to country, which is why we constantly adapt our approach. The feedback has been very positive. In Europe, especially in Belgium and Flanders, dice placement games remain very popular, but we're also seeing great acceptance of our slots, as well as bingo games and other products in our portfolio.

 Finally, what medium- and long-term plans does Air Dice have to strengthen its global presence and market leadership?

Our medium- and long-term plans include continuing to expand our presence in Latin America, a market with enormous potential, even more so with the recent regulation in Brazil, which will help organize an already very dynamic and vibrant sector.

Each region presents unique challenges and characteristics, inspiring us to develop customized solutions tailored to the unique tastes of local players.

Globally, we will also continue to invest in innovation, strategic partnerships, and business expansion, with the aim of further solidifying our position as a leading developer in the iGaming sector.