Targeting Promotion: A new era of sponsorship in football
2 minutos de lectura
(Switzerland).- In much the same way sporting achievement and on-field standards have increased steadily over recent decades, the age of online and the growth of digital has meant brands and sponsors have had to move with the times to keep up with, and continue to stand out from, the crowd.
In days gone by, it may have been sufficient to simply appear on the front of a shirt or the backdrop to a press conference. However, the crowded nature of the modern digital landscape means companies need to work harder and smarter to engage with audiences.
The growth of digital has been something of a double-edged sword in certain industries, bringing an increase in competition and a tougher battle for attention but also offering greater opportunities for growth.
In marketing, advancements in technology such as AI and Machine Learning mean sponsors can increasingly arm themselves with a greater array of tools to get their message across.
The betting industry is one sector with a particularly saturated online advertising market but it’s one where operators are still managing to secure strong penetration. Shirt sponsorship remains popular with operators, while the shrewder bookmakers are also looking to automated digital advertising, player rights and wide-ranging packages to get their message across.
Categoría:Sportsbook
Tags: Sportradar, Sports Betting, betting software,
País: Switzerland
Event
iGaming Club Conference Cancun
24 de November 2025
Levon Nikoghosyan Confirms iGaming Cancun’s Success and Future LATAM Expansion
(Cancun, SoloAzar Exclusive).- The vibrant energy of iGaming Cancun has set the tone for a new chapter in the Latin American iGaming industry. Levon Nikoghosyan, CEO and Co-Founder of AffPapa and iGaming Club, shared his enthusiasm for the event’s debut in Mexico, highlighting its impact on the regional market and the company’s ambitious plans for the future.
Thursday 04 Dec 2025 / 12:00
iGaming Club Cancún 2025 Concludes Successfully with Strong Connections in Its First LatAm Edition
(Cancun, SoloAzar Exclusive).- iGaming Club Cancún 2025 came to a close last night with a comprehensive experience of conferences, networking, and the AffPapa iGaming Awards LATAM gala, consolidating itself as a unique space for operators, affiliates, and providers in the region.
Thursday 27 Nov 2025 / 12:00
iGaming Club Cancún 2025: Affiliates, Operators, and Innovation Take Center Stage on Final Day
(Cancun, SoloAzar Exclusive).- The second and final day of iGaming Club Cancún 2025 unfolds today, bringing together operators, affiliates, and select B2B providers in a unique networking and conference environment that highlights the evolving dynamics of the Latin American iGaming market.
Wednesday 26 Nov 2025 / 12:00
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