Land Vegas: Betting inside the Metaverse: Moving towards the Ultra-experience

Opening new Paradigms

In previous articles we mentioned that the mix between new virtual worlds (Metaverses) and Igaming invited us to re-think our ways of understanding the game world and its variants.

Mainly because this is not just a “technological” issue, but fundamentally anthropological. And this even opens the commercial perspective, or at least projects it since we are not in this “business” to sell toys, we must move towards the delivery of experiences and go, even beyond these: Ultra-experiences.

Ultra-experiences in the VR-Gambling Universe.

I will pause a little at this point.

By Ultra-experiences I refer to the generation of self-exploitable and self-development (autopoietic) moments, that is, in this business and under this New Paradigm, we must be able to offer moments that allow people to re-create and re-design what they need to feel, and move from “expert design of moments” to “open design of unique moments for each player”

Under this new perspective, the recreational experiences we offer must be customizable. Both aesthetically (how they look), and playability (how they live). It is no longer just expecting players to gamble, but in addition to that, to live with us and be inhabitants of our brand: prosumers of our virtual environments.

By uniting Metaverse, VR, Igaming under an Ultra-experience perspective, the industry will be able to grow and take the next leap. A leap that is only possible by taking virtual worlds towards the co-design of sensations between designers and players.

In short, a Metaverse beyond the Metaverse.

Will you take the first step with us?

By Guillermo Sepúlveda