Land Vegas: Betting inside the Metaverse: Moving towards the Ultra-experience
Friday 03 de November 2023 / 12:00
2 minutos de lectura
(Delaware).- In previous articles we mentioned that the mix between new virtual worlds (Metaverses) and Igaming invited us to re-think our ways of understanding the game world and its variants.
Opening new Paradigms
In previous articles we mentioned that the mix between new virtual worlds (Metaverses) and Igaming invited us to re-think our ways of understanding the game world and its variants.
Mainly because this is not just a “technological” issue, but fundamentally anthropological. And this even opens the commercial perspective, or at least projects it since we are not in this “business” to sell toys, we must move towards the delivery of experiences and go, even beyond these: Ultra-experiences.
Ultra-experiences in the VR-Gambling Universe.
I will pause a little at this point.
By Ultra-experiences I refer to the generation of self-exploitable and self-development (autopoietic) moments, that is, in this business and under this New Paradigm, we must be able to offer moments that allow people to re-create and re-design what they need to feel, and move from “expert design of moments” to “open design of unique moments for each player”
Under this new perspective, the recreational experiences we offer must be customizable. Both aesthetically (how they look), and playability (how they live). It is no longer just expecting players to gamble, but in addition to that, to live with us and be inhabitants of our brand: prosumers of our virtual environments.
By uniting Metaverse, VR, Igaming under an Ultra-experience perspective, the industry will be able to grow and take the next leap. A leap that is only possible by taking virtual worlds towards the co-design of sensations between designers and players.
In short, a Metaverse beyond the Metaverse.
Will you take the first step with us?
By Guillermo Sepúlveda
Categoría:Analysis
Tags: online gaming, Casino Online, Land Vegas,
País: United States
Región: North America
Event
ICE Barcelona 2026
19 de January 2026
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Friday 20 Feb 2026 / 12:00
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy
(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.
Friday 13 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.