Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
Friday 20 de February 2026 / 12:00
⏱ 3 min read
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

EGT’s participation in ICE Barcelona 2026
"I am happy to share that our company had another very successful participation in ICE Barcelona. The new concept of our stand made a strong impression on visitors and fully justified the slogan "All eyes on us", turning EGT’s exhibition area into one of the most visited locations of the show. From a business perspective, the event also proved as extremely valuable. We further strengthened our current partnerships, while having laid the foundations for numerous long-term collaborations with new potential customers".
Products, solutions or services
"During ICE Barcelona 2026, we showcased for the very first time a number of new developments from our portfolio. Among the solutions that generated the most interest was the latest addition to the Supreme Series – the S 27-27 ST slot cabinet. Designed for operators who value reliability, floor efficiency, and long-term performance, it is combined with EGT’s proven multigames from the Supreme Selection Series. The model delivers a refined gaming experience and exceptional comfort, creating strong potential for sustained player engagement and repeat visits.
EGT’s well-established jackpots Bell Link Boost and Gods & Kings Link demonstrated their newest multigames Bell Link Boost 3 and Gods & Kings Link 2, and the brand-new Grand Link Gold and Clover Chance caught visitors’ attention with their distinctive mechanics and enormous entertainment potential.
Our new ETG solutions also received warm acceptance. The automated Compact 8 Roulette stood out with its great flexibility and space-saving design. Тhe Parallel Spins roulette center, supplied with the eponymous software, captivated our guests with simultaneous gameplay across two wheels, which brought even more thrill to the game".
From your perspective, what trends or debates seen at ICE Barcelona 2026 will set the course for the industry in the short and medium term?
“Discussions at ICE Barcelona highlighted the industry’s move toward more adaptive and player-centric gaming solutions, with personalization playing a central role in shaping future developments. In the short and medium term, this will accelerate the use of data-driven design and artificial intelligence to better understand player behavior and preferences. The result will be gaming products that engage players more effectively, while also helping operators optimize performance, manage complexity, and build more sustainable, future-ready casino floors”.
To finish, After attending the event, what are the company's main strategic priorities for this year? Do you plan to address new markets or strengthen your presence in key jurisdictions during 2026?
"Our strategic priority for 2026 is to further consolidate EGT’s leadership in markets where our products are already well-established and are widely preferred by local gaming audiences. Strengthening these positions remains fundamental to ensuring sustainable growth and long-term partnerships.
At the same time, we will focus on expanding our footprint in jurisdictions such as Argentina, where our domestic office made a series of successful installations in 2025 and we have every reason to believe that this trend will continue in 2026. Brazil will also be of significant interest to us, as VLT products have been legalized in some of the country’s states, and EGT’s solutions in this segment have received positive feedback from operators".
And she added: “Last but not least, we will keep on modernizing our manufacturing operations so that we can confidently meet all the challenges that 2026 will present to us and continue to serve as a benchmark in the gaming industry, setting its trends”.
Categoría:Exclusiva
Tags: EGT , ICE Barcelona,
País: Spain
Región: EMEA
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
Win Systems wraps up a successful presence at GAT Expo Cartagena 2026
(Barcelona).- Global technology provider for the gaming and entertainment industry, Win Systems, successfully concluded its participation at GAT Expo Cartagena 2026, one of the most important events in the Latin American sector. On March 25 and 26, the company turned its Stand A7 into a prominent meeting point for operators, clients, and industry professionals, showcasing its latest technological innovations and gaming solutions.
Monday 06 Apr 2026 / 12:00
GAT Expo Cartagena: The Right Product for Every Client is Novomatic’s main goal, according to Manuel Del Sol
(Cartagena, SoloAzar Exclusive).- NOVOMATIC Gaming Colombia highlighted its latest innovations and strategic vision during GAT Expo Cartagena 2026. In an exclusive interview, CEO Manuel Del Sol discussed the company’s regional expansion, product launches, and commitment to meeting the diverse needs of operators across Latin America.
Monday 06 Apr 2026 / 12:00
NOVOMATIC drives the growth of the Colombian market at GAT Cartagena 2026
(Cartagena).- Following a standout participation at GAT Cartagena 2026, NOVOMATIC Gaming Colombia reaffirmed its leadership in the Latin American gaming industry by combining a strong technological showcase with the launch of linked progressive jackpots and active involvement in regulatory discussions shaping the future of the slot machine sector in the country.
Thursday 02 Apr 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
