At this year’s SBC Summit, one topic dominated conversations: omnichannel. As players move between retail, desktop, and mobile, operators in regulated markets now view consistency across all touchpoints as a competitive standard.

Atlaslive sees the same trend across Latin America and beyond. Operators no longer look for duplicated systems—they expect a unified platform where online and offline work as one. What was once a convenience is now a foundation for loyalty and long-term growth.

From Duplication to Integration

Mirroring online and retail services often creates disconnected systems and uneven player journeys.

The real value lies in integration, creating a connected ecosystem that delivers a consistent experience at every stage.

As Anton Pivala, Head of Product Operations at Atlaslive, says: “The challenge isn’t building multiple systems. It’s about connecting everything into one ecosystem, so operators gain a complete view of their players while customers enjoy a smooth journey with no friction between channels.”

Where the Challenge Lies

Operators still face legacy systems, limited synchronization, compliance fragmentation, and operational blind spots. Connecting retail and online requires not just data exchange but true architectural alignment.

Atlaslive’s Approach

Atlaslive builds omnichannel as a single architecture that includes retail without duplication. Operators manage both channels through one system, while players experience the same interface, odds, and service whether online or in-shop.

Retail capabilities include hierarchical management, instant limit controls, real-time tracking, customizable event boards, and a cashier app for deposits, withdrawals, and bet placement—all tied into the same ecosystem.

Once retail and online connect, operators gain a full perspective on player behavior and can personalize experiences accordingly. Consistency builds trust—and loyalty follows.

Omnichannel is becoming the standard, and you can learn more about it in the full article by Atlaslive.

The message for operators is clear: integrate, don’t duplicate.