We’ve started with this to introduce why the industry exists while indicating which side of the equation players should be on. Several components make up the overall psychology of online gambling. Most prominently, motivation, emotion, and cognition play the largest roles. Starting with motivation, why is it that people gamble? Of course, the reason is to get a thrill out of the activity—to feel the excitement of a nail-biting spin of the roulette wheel or a possible jackpot prize in a slot game. However, the dark side of motivation is that people may gamble as a way to earn a quick buck, which is where problems can arise. Sure, it is possible to win money, but success should never be assumed.

What about the emotional side of gambling? It goes without saying that we all experience emotions in some way, shape, or form on a daily basis. The desired outcomes for emotions linked to online gambling include excitement, joy, happiness, pleasure, and even pride. These are all positive emotions, which should be the overwhelming constant for all gamers. But if any individual experiences more negative emotions when gambling, such as fear, anger, regret, or despair, the desired outcome has obviously not been reached. If such a disconnect exists, not only will a player fail to enjoy the wonderful games that providers like CT Interactive create, but they could experience more serious problems if things get out of control.

Cognition plays a pivotal role in the user experience at online gambling sites. When you think about it, which is obviously ironic for this topic, cognition plays a part in what we choose to do, how we do it, how we feel about what we do, and more. Cognition involves conscious and subconscious thoughts, and it links to the other factors mentioned in a big way. How so? Well, if a player finds a game mentally stimulating, it will trigger those feelings of excitement, joy, and fun. But if a player finds a game dull, emotions like dissatisfaction and boredom will inevitably kick in. This adds up to determining whether an individual loves or loathes any gambling site or game.