Caesars, Harrah’s Resort and Tropicana Atlantic City will get the makeovers with the first phase — a $170 million renovation of rooms and suites at Caesars and Harrah’s to be unveiled this summer, the company announced. The three properties — like nearly all Atlantic City properties — saw their profits take a major hit in 2020 as the coronavirus pandemic kept the hotel-casinos shuttered for months.

About 600 rooms and suites on Caesars’ Centurion and Ocean Towers and Harrah’s Atrium Tower are getting a fresh look. The rooms range in size from 450 to 700 square feet apiece.

The Caesars rooms will “feature a modern Roman aesthetic, drawing inspiration from the local Atlantic City scenery, including the beach, ocean and famed
Boardwalk” and have oversized showers.

Details about the improvements to the casino and additional eateries as well as the Tropicana renovations have yet to be announced.
“We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success,” Caesars Entertainment Chief Operating Officer Anthony Carano said in a statement.

The Tropicana earned $18.7 million, but that was down more than 78% from a year earlier. Caesars earned $10.4 million, down more than 84%. Harrah’s earned $8.5 million, down more than 90%.
Casinos were ordered shut on March 16, 2020 and allowed to re-open July 2 at 25% capacity. Casinos have been able to operate at 50% capacity since March 19.

Earlier this week another Atlantic City hotel-casino, Ocean Casino Resort, said it plans to upgrades its casino floor and improve outdoor amenities such as pools, cabanas and the beach.

By Jeff Goldman