Hard Rock awaits Senate to set up casino hotels in Brazil
Friday 14 de June 2024 / 12:00
2 minutos de lectura
(Brazil).- The global CEO of the Hard Rock hotel chain, Jim Allen, is closely following the bill to free casinos and bingos in Brazil, waiting for it to be approved before making announcements in the country.
The bill is on the agenda of the Senate's Constitution and Justice Commission (CCJ). "He's just waiting for this bill to be approved to decide where to build something here," Tourism Minister Celso Sabino told Coluna do Estadão. The executive was not contacted.
Despite resistance from the evangelical caucus, Senator Irajá (PSD-TO) has already presented a report in favour of freeing casinos. Approved in the House, the bill awaits a vote in the Senate. The measure has the support of Sabino and Vice-President Geraldo Alckmin, Minister of Development, Industry, Trade and Services. However, the government has not yet formalised how it will direct its caucus to vote.
With several casino units in the United States, the Hard Rock chain is facing difficulties in establishing itself in Brazil through partnerships. As reported by Estadão, one of the chain's eight-hotel megaprojects failed due to construction delays and investigations by the Federal Police involving Venture Capital Participações e Investimentos (VCI), the group's former partner in the country. According to the Hard Rock Hotels website, there are currently only three units under construction: Fortaleza (CE), Gramado (RS) and Sertanópolis (PR).
Celso Sabino says that if Congress authorises casinos, Jim Allen intends to set up other units in Brazil managed directly by the head office. "The project of resorts integrated with casinos will undoubtedly arouse even greater interest from the big chains," he said.
By Bruna Dourado Stieler
Categoría:Casino
Tags: Sin tags
País: Brazil
Región: South America
Event
ICE Barcelona 2026
19 de January 2026
NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry
(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.
Friday 06 Mar 2026 / 12:00
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Friday 20 Feb 2026 / 12:00
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.