Casino

Hard Rock awaits Senate to set up casino hotels in Brazil

Friday 14 de June 2024 / 12:00

⏱ 1 min read

(Brazil).- The global CEO of the Hard Rock hotel chain, Jim Allen, is closely following the bill to free casinos and bingos in Brazil, waiting for it to be approved before making announcements in the country.

Hard Rock awaits Senate to set up casino hotels in Brazil

The bill is on the agenda of the Senate's Constitution and Justice Commission (CCJ). "He's just waiting for this bill to be approved to decide where to build something here," Tourism Minister Celso Sabino told Coluna do Estadão. The executive was not contacted.

Despite resistance from the evangelical caucus, Senator Irajá (PSD-TO) has already presented a report in favour of freeing casinos. Approved in the House, the bill awaits a vote in the Senate. The measure has the support of Sabino and Vice-President Geraldo Alckmin, Minister of Development, Industry, Trade and Services. However, the government has not yet formalised how it will direct its caucus to vote.

With several casino units in the United States, the Hard Rock chain is facing difficulties in establishing itself in Brazil through partnerships. As reported by Estadão, one of the chain's eight-hotel megaprojects failed due to construction delays and investigations by the Federal Police involving Venture Capital Participações e Investimentos (VCI), the group's former partner in the country. According to the Hard Rock Hotels website, there are currently only three units under construction: Fortaleza (CE), Gramado (RS) and Sertanópolis (PR).

Celso Sabino says that if Congress authorises casinos, Jim Allen intends to set up other units in Brazil managed directly by the head office. "The project of resorts integrated with casinos will undoubtedly arouse even greater interest from the big chains," he said.

By Bruna Dourado Stieler

Categoría:Casino

Tags: Sin tags

País: Brazil

Región: South America

Event

SiGMA North America 2026

01 de September 2026

Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA

(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.

Friday 11 Sep 2026 / 12:00

Sportradar highlights LATAM growth at SiGMA North America

(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.

Friday 11 Sep 2026 / 12:00

AIEJA Highlights Success of SiGMA North America in Mexico

(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.

Wednesday 09 Sep 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.