Hard Rock awaits Senate to set up casino hotels in Brazil
Friday 14 de June 2024 / 12:00
⏱ 1 min read
(Brazil).- The global CEO of the Hard Rock hotel chain, Jim Allen, is closely following the bill to free casinos and bingos in Brazil, waiting for it to be approved before making announcements in the country.
The bill is on the agenda of the Senate's Constitution and Justice Commission (CCJ). "He's just waiting for this bill to be approved to decide where to build something here," Tourism Minister Celso Sabino told Coluna do Estadão. The executive was not contacted.
Despite resistance from the evangelical caucus, Senator Irajá (PSD-TO) has already presented a report in favour of freeing casinos. Approved in the House, the bill awaits a vote in the Senate. The measure has the support of Sabino and Vice-President Geraldo Alckmin, Minister of Development, Industry, Trade and Services. However, the government has not yet formalised how it will direct its caucus to vote.
With several casino units in the United States, the Hard Rock chain is facing difficulties in establishing itself in Brazil through partnerships. As reported by Estadão, one of the chain's eight-hotel megaprojects failed due to construction delays and investigations by the Federal Police involving Venture Capital Participações e Investimentos (VCI), the group's former partner in the country. According to the Hard Rock Hotels website, there are currently only three units under construction: Fortaleza (CE), Gramado (RS) and Sertanópolis (PR).
Celso Sabino says that if Congress authorises casinos, Jim Allen intends to set up other units in Brazil managed directly by the head office. "The project of resorts integrated with casinos will undoubtedly arouse even greater interest from the big chains," he said.
By Bruna Dourado Stieler
Categoría:Casino
Tags: Sin tags
País: Brazil
Región: South America
Event
SBC Summit Rio 2026
03 de March 2026
Digital infrastructure strengthens trust in Brazil’s regulated betting market
(Rio de Janeiro).- The development of a robust technological infrastructure was highlighted as one of the key pillars for the functioning of Brazil’s regulated betting market during the panel “Building the Digital Infrastructure in Brazil’s Regulated Market,” held at the SBC Summit Rio event. The debate brought together representatives from the government, operators, and technology companies to discuss data monitoring, digital security, and consumer protection.
Friday 06 Mar 2026 / 12:00
SBC Boosts Responsible Gaming Standards in Brazil with ABJR and ABC-Bet
(Rio de Janeiro).- SBC has announced new partnerships with two of Brazil’s responsible gaming and compliance organisations, the Associação Brasileira de Jogo Responsável (ABJR) and the Brazilian Association for Compliance, Best Practices, Ethics and Transparency in Betting (ABC-Bet).
Monday 02 Mar 2026 / 12:00
Atlaslive to Join SBC Summit Rio 2026: Reinforcing Industry Collaboration in LATAM
(Lisboa).- Atlaslive will attend SBC Summit Rio 2026 to engage with operators, regulators, and industry leaders, reinforcing its commitment to scalable iGaming infrastructure and long-term growth across the LATAM market.
Friday 27 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

