Imagine Live Partners with Gaming1 to Enter Belgium and the Netherlands

Imagine Live has partnered with Gaming1 to bring its live casino portfolio to Belgium and the Netherlands, marking the provider’s first operator agreements in both markets.

The collaboration will see Imagine Live’s content integrated into Gaming1’s offering in the two countries, with each launch following the regulatory requirements applicable in the respective jurisdictions.

Regulatory Compliance and Local Expertise

Gaming1’s technological capabilities and understanding of local regulatory frameworks will play a central role in the partnership. Both companies will coordinate the rollout to ensure compliance with market-specific regulations, while maintaining a strong focus on player protection.

The planned integration includes live dealer games and game show formats. The scope and timing of the launches will be determined separately for each market, in accordance with its regulatory framework.

Imagine Live develops and produces its content at its own studios in Armenia, Romania and Spain, where it currently operates more than 200 tables. Since launching in 2022, the company has expanded its portfolio to include 19 game types.

Strengthening Imagine Live’s European Presence

The agreements with Gaming1 represent another step in Imagine Live’s European expansion. Establishing its first operator partnerships in Belgium and the Netherlands provides a foundation for the company to pursue further collaborations with licensed operators across the region.

Nadiya Attard, Chief Commercial Officer at Imagine Live, highlighted the significance of the agreements:

“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022.

“We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”

Gaming1 Highlights Responsible Market Entry

Charlène Renier, Public Relation and External Communication Manager at Gaming1, also commented on the collaboration:

“Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment.

“In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”