Sands Cotai Central to be re-branded as The Londoner Macao

According to a report from G3Newswire, the move was revealed by Sheldon Adelson, Chairman and Chief Executive Officer for Las Vegas Sands Corporation, as part of the Las Vegas-based firm’s third-quarter financial results on Wednesday and will purportedly involve the Cotai Strip property adding ‘dynamic new attractions and features from London’.

Opened in 2012 at a cost of around $4 billion, the Sands Cotai Central currently offers 6,000 hotel rooms alongside a 106,000 sq ft casino while Adelson reportedly declared that the re-brand, which is due to be finished in late-2019, is set to see the property complement these with ‘some of London’s most recognizable landmarks’.

G3Newswire reported that the re-brand is to furthermore encompass an expansion that will see the Sands Cotai Central add a further 1.7 million sq ft of space spread across its current hotel, meetings and exhibitions, food, retail and entertainment offerings. Adelson purportedly explained that this will encompass the venue’s existing 400,000 sq ft shopping mall being ‘expanded and re-imagined’ while 350 luxury hotel rooms are to be unveiled via the new St Regis Tower Suites.

“We will also be expanding the Four Seasons Hotel Macao by opening an additional 295 new suites in a separate tower, The Four Seasons Hotel Tower Suites,” read a statement from Adelson.

Robert Goldstein, President and Chief Operating Officer for Las Vegas Sands Corporation, reportedly described the city of London as ‘iconic in so many ways’ before stating that his team is having ‘great fun playing with that’ in order to make the casino inside the Sands Cotai Central ‘much more iconic [and] much more thematic’.

“We’re highly confident that this renovation can take us to a whole new level at Sands Cotai Central and it’s something we’re very excited about,” read a statement from Goldstein. “We spend a lot of time researching [and] thinking about it. It’s been in the works for quite a while and it’s time to go into action.”