“While my team and most of the igaming industry were at iGB Live in Amsterdam, William Harding and I attended an intimate, but incredibly high level event in the north of Catalonia, Puigcerda, to present ICE ICE365 and iGB Affiliate iGB Affiliate to this influential group of people,” said Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming.

“We were honoured to sponsor the event and had the opportunity to present on how AI, as we see it discussed and enquired via various ICE and iGB Affiliate platforms, is used in the gaming sector, with focus on marketing/CRM, safer gambling and compliance, games development and sports betting,” she added.

“I was moved to present an exciting vision of ICE and iGB Affiliate Barcelona to a public specializing in technology, including the gaming industry. For the sake of the conference theme, centered on the presentation of Artificial Intelligence and its most investigated and used applications, it is reflected across the various ICE platforms (Ampersand/iGB Executive, igamingbusiness.com, igbaffiliate, ICE World Gaming Forum, Sustainable Gambling Zone), stories like marketing/CRM, responsible play and regulation, sports support and game content release. Thanks to the organizers, Eduardo Antoja Giralt and Aleix Fabregat, for the invitation. It was a pleasure to exchange points of view and socialize with Eva García Sánchez, Cristina García López, Marta Cuesta, Albert Sola, Maristany Xavier Ballester, Josep Mª Roig Alberto Pinedo Lapeña, Rafael Echevarria, Francesc Armengol, Karen Marcela Sierra-Hughes and many more”, she added.

“I was lucky to be the moderator for the session where Ewa made her contribution, very focused on the Summit's scope: how AI is used in several aspects of gaming management, including CRM, Responsible Player Behavior, Compliance and Sports Betting,” added one of the organizers, Eduardo Antoja Giralt.