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Events

ALEA: growth and adaptation in the Brazilian iGaming market

Tuesday 19 de March 2024 / 12:00

2 minutos de lectura

(Rio de Janeiro, SoloAzar Exclusive). - Lucas Lebleu, Senior Director of Business Development at Alea, was interviewed by SoloAzar during the SBC Summit Rio 2024 that took place from March 5th to 7th in Rio de Janeiro. Lucas shared details about the company's performance at the event, and reflected on the future of iGaming in the region, among other key topics.

ALEA: growth and adaptation in the Brazilian iGaming market

Lucas Lebleu, Senior Director of Business Development in ALEA, was present at the SBC Summit Rio 2024, that took place from March 5 to 8 at . ALEA is a casino games aggregator focused on technology and reliability of their API. 

Lucas explained how they are adapting to the local Brazilian regulations: “We bring quality, working closely with our partners, but also adding local content to fulfill the Brazilian players appetite”.   

Related to the firm´s expansion into the Brazilian market, the Senior Director of Business Development commented: “We have been expanding fast over the last year, having added more content for our clients, but also by proving to them that we can adapt fast to their needs keeping the highest standards at all times”. +

One of the most relevant aspects of the event, was to strengthen their collaboration with their friends and clients of the region. Also, Lucas mentioned that “some new big opportunities with strong local operators and also with platform and content providers emerged as real opportunities for collaboration among other companies present at the event.” 

When asked about his point of view on the future of iGaming in the Brazilian market and in Latin America, Mr. Lucas Lebleu reflected the following: “the markets is hot, young and evolving fast. There are loads of opportunities tk grow but also to do things better. 

We come also from an operator background since founded 12 years ago; I personally come with 27 years of experience having operated in LatAm, Europe and Easter Europe.

This backgroud gives us the knowledge and contacts to help and assist our partners to grow the best way possible without been a competitor to them as we dont operate and we dont have a platform”. 

Finally, Lucas Lebleu, commented about the next events they are planning to attend during the next three months: GM News in Sotogrande, Spain, eGR Power50 in Marbella, Spain and BIS Sao Paulo, in Brazil in April; Fijma, Madrid in Spain and Aff Papa Málaga, also in Spain in May; and PGS Perú in June.

Categoría:Events

Tags: alea, SBC Summit Rio,

País: Brazil

Región: South America

Event

ICE Barcelona 2026

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Merkur Group Shines in Barcelona with Triple ICE Triumph

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Eduardo Aching: "ICE 2026 was an exceptional event for Konami and its casino partners"

(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.

Friday 06 Feb 2026 / 12:00

Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026

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Friday 06 Feb 2026 / 12:00

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