ExCeL on the banks of the Thames is the venue as an expected 15,000 delegates head to London on July 2-3 in the same week as the Gallagher brothers reunite in public for the first time since 2009.

The UK’s betting industry has enjoyed supersonic growth and was the largest online gambling market in Europe in 2023 (according to data from the European Gaming & Betting Association), while the UK sits second for overall market size in Europe - just behind Italy.

The Gambling Commission estimated the value of the gambling market in Great Britain to be £15.6 billion between April 2023 and March 2024 and there is little to suggest the growth is set to fade away, with 48% of adults estimated to gamble at least once during a four-week period.

The UK is generally respected all around the world when it comes to responsible gaming practices and the government has recently tightened the regulations in some areas, with stake limits for online slot games introduced last year.

There is still plenty of potential for operators of various sizes to make an impact in the UK, but ensuring your product is geared up for the demands of British bettors is the key. Altenar’s full-on focus on innovation and the user experience means we provide a range of solutions which meet the demands of UK operators - here are just a few ways in which we can help a brand launch and grow.

RACING LOBBY

Providing a strong racing vertical is vital for any sports betting brand hoping to succeed in the UK market, where horse racing and greyhound racing are both popular. Races take place all year round whatever the weather and the UK hosts some of the sport’s most iconic meetings, including the Cheltenham Festival, Royal Ascot and the Grand National.

Altenar works with the sport’s leading providers, meaning more than 75,000 live racing events are covered annually, while a standalone lobby featuring on-screen graphics, live streams and intuitive graphics provides everything a bettor could need for 24/7 racing content all in one place. 

SUPERSONIC SOCCER 

Some might say the English Premier League is the best league in the world and televised fixtures attract huge audiences both in the UK and abroad. Providing a premium live betting product allows operators to make the most of the biggest matches, although it is arguably the strength in depth of English football which really stands out compared to other markets.

Providing odds for the lower leagues is a must for any UK brand, with placing a Saturday afternoon accumulator having replaced the tradition of the football pools for most gamblers. The use of football-based promotions and bonuses such as Early Payout and Bore Draw, as well as Bet Builders and boosted odds, are also the key to success.

UKGC LICENCE

Altenar holds a Gambling Commission licence which is proof of our right to offer betting services in the UK. The licence is a regulatory requirement but is one of the most globally recognised hallmarks that our products are safe, fair and can be trusted by operators and players alike. 

It is proof that our products adhere to the highest industry standards, won’t let you down and can be used to increase the confidence of your players who are seeking a trustworthy brand.

FOCUS ON INNOVATION

Altenar’s products are continually improving and updating to ensure our sportsbook offers a premium betting experience in a market where anything less will leave you going nowhere. Fast markets, micro betting, virtual sports, the tipster module and an esports lobby are just some of the innovations designed to future-proof your business by appealing to the next generation of players.

Ready to learn more? Members from Altenar’s sales, product and account management teams are all heading to iGB L!VE and are available to demonstrate the benefits that we can offer to help your brand launch or grow in the most competitive of markets. Book a meeting today or come and say hello at our stand and let’s discuss how we can execute your masterplan together!